Coverart for item
The Resource Aaker on branding : 20 principles that drive success, David Aaker

Aaker on branding : 20 principles that drive success, David Aaker

Label
Aaker on branding : 20 principles that drive success
Title
Aaker on branding
Title remainder
20 principles that drive success
Statement of responsibility
David Aaker
Title variation
Twenty principles that drive success
Creator
Author
Subject
Language
eng
Cataloging source
JBL
http://library.link/vocab/creatorName
Aaker, David A
Dewey number
658.827
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Branding (Marketing)
Target audience
adult
Label
Aaker on branding : 20 principles that drive success, David Aaker
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 194-198) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
Part I, Recognize that brands are assets -- Part II, Have a compelling brand vision -- Part III, Bring the brand to life -- Part IV, Maintain Relevance -- Part V, Manage your brand portfolio -- Epilogue: Ten brand challenges
Control code
ocn884924268
Dimensions
24 cm.
Extent
x, 208 pages
Isbn
9781614488705
Isbn Type
(hardcover)
Lccn
2013945748
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
658.827 AA41 ; XX-N ; jll ; A14BP014.
Other physical details
illustrations
System control number
(OCoLC)884924268
Label
Aaker on branding : 20 principles that drive success, David Aaker
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 194-198) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
Part I, Recognize that brands are assets -- Part II, Have a compelling brand vision -- Part III, Bring the brand to life -- Part IV, Maintain Relevance -- Part V, Manage your brand portfolio -- Epilogue: Ten brand challenges
Control code
ocn884924268
Dimensions
24 cm.
Extent
x, 208 pages
Isbn
9781614488705
Isbn Type
(hardcover)
Lccn
2013945748
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
658.827 AA41 ; XX-N ; jll ; A14BP014.
Other physical details
illustrations
System control number
(OCoLC)884924268

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