The Resource Advertising Layout : Visual Direction, Part 2, D.E. Visuals (Firm), (electronic resource video)

Advertising Layout : Visual Direction, Part 2, D.E. Visuals (Firm), (electronic resource video)

Label
Advertising Layout : Visual Direction, Part 2
Title
Advertising Layout
Title remainder
Visual Direction
Title number
Part 2
Statement of responsibility
D.E. Visuals (Firm)
Title variation
Visual Direction
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques - such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 & up
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • D.E. Visuals (Firm)
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
19
Series statement
Advertising Layout
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Branding (Marketing)
  • Commercial art
  • Communication in art
  • Communication in design
  • Computer graphics
  • Design
  • Graphic arts
Technique
live action
Label
Advertising Layout : Visual Direction, Part 2, D.E. Visuals (Firm), (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=42304
Instantiates
Publication
Copyright
Note
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
  • Encoded with permission for digital streaming by Films Media Group on November 17, 2010
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
  • zzz
Content type MARC source
rdacontent
Contents
Introduction to Advertising Layout Part II: Visual Direction (0:51) -- Picture Window, Silhouette & Square Zero Layouts (2:27) -- Mondrian and Closure Layouts (1:28) -- Oversizing & Juxtaposition Layouts (1:51) -- Surrealism & Shock Layouts (1:52) -- Layouts: Overlapping and Spatial Progression (4:05) -- Headline Placement (2:13) -- Headlines and Sub-Headlines. (2:55) -- Credits: Advertising Layout Part II: Visual Direction (0:14)
Control code
100042304
Dimensions
unknown
Extent
1 streaming video file (19 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
  • 42302s
  • 42304
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100042304
  • (Sirsi) 100042304
  • 100042304
  • (OCoLC)811356229
System details
  • System requirements: FOD playback platform
  • Mode of access: Internet
Video recording format
other
Label
Advertising Layout : Visual Direction, Part 2, D.E. Visuals (Firm), (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=42304
Publication
Copyright
Note
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
  • Encoded with permission for digital streaming by Films Media Group on November 17, 2010
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
  • zzz
Content type MARC source
rdacontent
Contents
Introduction to Advertising Layout Part II: Visual Direction (0:51) -- Picture Window, Silhouette & Square Zero Layouts (2:27) -- Mondrian and Closure Layouts (1:28) -- Oversizing & Juxtaposition Layouts (1:51) -- Surrealism & Shock Layouts (1:52) -- Layouts: Overlapping and Spatial Progression (4:05) -- Headline Placement (2:13) -- Headlines and Sub-Headlines. (2:55) -- Credits: Advertising Layout Part II: Visual Direction (0:14)
Control code
100042304
Dimensions
unknown
Extent
1 streaming video file (19 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
  • 42302s
  • 42304
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100042304
  • (Sirsi) 100042304
  • 100042304
  • (OCoLC)811356229
System details
  • System requirements: FOD playback platform
  • Mode of access: Internet
Video recording format
other

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