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The Resource All thumbs : mobile marketing that works, Michael Dru Kelley

All thumbs : mobile marketing that works, Michael Dru Kelley

Label
All thumbs : mobile marketing that works
Title
All thumbs
Title remainder
mobile marketing that works
Statement of responsibility
Michael Dru Kelley
Creator
Author
Subject
Language
eng
Summary
All Thumbs provides a very simple yet practical guide to help companies ranging from small mom and pop shops to multinational corporations to build multi-level campaign-driven, mobile brand experiences designed for maximum effectiveness, while at the same time providing a strategic overview of how mobile marketing fits into an overall brand and media campaign
Cataloging source
DLC
http://library.link/vocab/creatorName
Kelley, Michael Dru
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
LC item number
.K392 2014
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • Mobile commerce
  • Branding (Marketing)
  • Mobile communication systems
  • BUSINESS & ECONOMICS / Marketing / General
  • BUSINESS & ECONOMICS / Marketing / Direct
Target audience
adult
Label
All thumbs : mobile marketing that works, Michael Dru Kelley
Instantiates
Publication
Note
  • Includes index
  • "Ad age books."
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn860395430
Dimensions
22 cm
Extent
vi, 218 pages
Isbn
9781137279279
Isbn Type
(hardback)
Lccn
2014004352
Media category
unmediated
Media MARC source
rdamedia
Note
658.872 K287 ; XX-N ; es ; A14BP027.
System control number
(OCoLC)860395430
Label
All thumbs : mobile marketing that works, Michael Dru Kelley
Publication
Note
  • Includes index
  • "Ad age books."
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn860395430
Dimensions
22 cm
Extent
vi, 218 pages
Isbn
9781137279279
Isbn Type
(hardback)
Lccn
2014004352
Media category
unmediated
Media MARC source
rdamedia
Note
658.872 K287 ; XX-N ; es ; A14BP027.
System control number
(OCoLC)860395430

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