The Resource American Originals : Budweiser, NBC News, (electronic resource video)

American Originals : Budweiser, NBC News, (electronic resource video)

Label
American Originals : Budweiser
Title
American Originals
Title remainder
Budweiser
Statement of responsibility
NBC News
Title variation
Budweiser
Contributor
Subject
Genre
Language
eng
Summary
Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market. Also discussed: the loss of market share to microbreweries, imports, and alternative beverages; the company's use of TV ads, from the 1950s to sophisticated Super Bowl spots; and Anheuser-Busch's takeover by Belgian brewer InBev. High-level Anheuser-Busch personnel and correspondents from major business publications add commentary
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
11 & up
http://library.link/vocab/relatedWorkOrContributorName
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
  • NBC News
Runtime
43
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Branding (Marketing)
  • Business planning
  • Consumer behavior
  • Export marketing
  • Marketing
Technique
live action
Label
American Originals : Budweiser, NBC News, (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=40548
Instantiates
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Dec. 27, 2009
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
Anheuser-Busch's Domination of Beer Industry (1:44) -- Budweiser Taste Testers (1:15) -- Budweiser's Secret to Longevity (2:00) -- Global Consolidation (1:55) -- Beer Culture in America (1:57) -- A New American Lager (1:28) -- The Core Budweiser Formula (1:59) -- The Darkest Hour of the Brewing Industry (1:07) -- The King of Non Alcoholic Beverages. (1:00) -- Budweiser Clydesdales - Celebrating End of Prohibition (1:24) -- The King of Super Bowl Advertisements (1:48) -- Ads in the Big Game (1:12) -- Talk Value (1:45) -- Sports, Television, and Beer (1:41) -- Drink Responsibly (2:09) -- Experimental Brewing (1:31) -- Bud Light Hits the Market (1:45) -- Real Beer Revolution (1:05) -- Marketing Craft Beers (1:52) -- More Wine Less Beer (1:22) -- Beer is Dead (1:57) -- Overhauling Beer's Image (2:06) -- Budweiser is American (1:18) -- International Beer Market (1:35) -- Independent American Beer Company (2:42) -- Anheuser-Busch InBev (2:08)
Control code
100040548
Dimensions
unknown
Extent
1 streaming video file (43 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
40548
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100040548
  • (Sirsi) 100040548
  • 100040548
  • (OCoLC)700414950
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
American Originals : Budweiser, NBC News, (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=40548
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Dec. 27, 2009
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
Anheuser-Busch's Domination of Beer Industry (1:44) -- Budweiser Taste Testers (1:15) -- Budweiser's Secret to Longevity (2:00) -- Global Consolidation (1:55) -- Beer Culture in America (1:57) -- A New American Lager (1:28) -- The Core Budweiser Formula (1:59) -- The Darkest Hour of the Brewing Industry (1:07) -- The King of Non Alcoholic Beverages. (1:00) -- Budweiser Clydesdales - Celebrating End of Prohibition (1:24) -- The King of Super Bowl Advertisements (1:48) -- Ads in the Big Game (1:12) -- Talk Value (1:45) -- Sports, Television, and Beer (1:41) -- Drink Responsibly (2:09) -- Experimental Brewing (1:31) -- Bud Light Hits the Market (1:45) -- Real Beer Revolution (1:05) -- Marketing Craft Beers (1:52) -- More Wine Less Beer (1:22) -- Beer is Dead (1:57) -- Overhauling Beer's Image (2:06) -- Budweiser is American (1:18) -- International Beer Market (1:35) -- Independent American Beer Company (2:42) -- Anheuser-Busch InBev (2:08)
Control code
100040548
Dimensions
unknown
Extent
1 streaming video file (43 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
40548
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100040548
  • (Sirsi) 100040548
  • 100040548
  • (OCoLC)700414950
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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