Coverart for item
The Resource American skin : pop culture, big business, and the end of white America, Leon E. Wynter

American skin : pop culture, big business, and the end of white America, Leon E. Wynter

Label
American skin : pop culture, big business, and the end of white America
Title
American skin
Title remainder
pop culture, big business, and the end of white America
Statement of responsibility
Leon E. Wynter
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Wynter, Leon E
Dewey number
305.8/034073
Index
index present
LC call number
E184.A1
LC item number
W96 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Popular culture
  • Whites
  • African Americans in popular culture
  • Racism
  • Racism
  • Marketing
  • United States
Target audience
adult
Label
American skin : pop culture, big business, and the end of white America, Leon E. Wynter
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 283-288) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The color and the dream -- Color under cover from the Great War to the Cold War -- The 1950s set up the 1960s and 1970s: American is as Americans buy -- Marketing in color: new niches flow into the mainstream -- Transracial America sells -- Youth culture leads the way: hey kids rule! -- Majority minority: the short life and death of the great racial oxymoron -- The rise and fall of ethnic marketing: what race had to do with it -- American skin
Control code
ocm49312510
Dimensions
25 cm
Edition
First edition.
Extent
v, 296 pages
Isbn
9780609604892
Lccn
2002019365
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
305.8034073 W993 ; L ; ANF ; AD ; NEW5-03BT1.
System control number
  • (Sirsi) o49312510
  • (Sirsi)8108861
Label
American skin : pop culture, big business, and the end of white America, Leon E. Wynter
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 283-288) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The color and the dream -- Color under cover from the Great War to the Cold War -- The 1950s set up the 1960s and 1970s: American is as Americans buy -- Marketing in color: new niches flow into the mainstream -- Transracial America sells -- Youth culture leads the way: hey kids rule! -- Majority minority: the short life and death of the great racial oxymoron -- The rise and fall of ethnic marketing: what race had to do with it -- American skin
Control code
ocm49312510
Dimensions
25 cm
Edition
First edition.
Extent
v, 296 pages
Isbn
9780609604892
Lccn
2002019365
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
305.8034073 W993 ; L ; ANF ; AD ; NEW5-03BT1.
System control number
  • (Sirsi) o49312510
  • (Sirsi)8108861

Library Locations

    • Blue Ridge BranchBorrow it
      9253 Blue Ridge Blvd., Kansas City, MO, 64138 , US
      38.95633 -94.50441
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