The Resource America's ad icons, produced by Jaffe Productions for TLC, (videorecording)

America's ad icons, produced by Jaffe Productions for TLC, (videorecording)

Label
America's ad icons
Title
America's ad icons
Statement of responsibility
produced by Jaffe Productions for TLC
Contributor
Subject
Language
eng
Summary
This program uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. Discusses the psychology behind their consumer and cultural appeal. Also includes commercial clips
Cataloging source
IUL
Characteristic
videorecording
Credits note
Executive producer, Bob Jaffe ; producer, Rocky Collins
Date time place
DVD release of the 2001 production by Discovery Communications, Inc
PerformerNote
Narrator: Rino Romano
http://library.link/vocab/relatedWorkOrContributorName
  • Discovery Channel University
  • Romano, Rino
  • Jaffe Productions
  • Learning Channel (Firm)
  • Discovery Communications, Inc
  • Films for the Humanities & Sciences (Firm)
Runtime
51
http://library.link/vocab/subjectName
  • Advertising
  • Branding (Marketing)
  • Brand name products
  • Imagery (Psychology)
  • Advertising
  • Marketing
Technique
live action
Label
America's ad icons, produced by Jaffe Productions for TLC, (videorecording)
Instantiates
Publication
Copyright
Note
Public performance rights
Carrier category
videodisc
Carrier category code
vd
Carrier MARC source
rdacarrier
Color
mixed
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
ocm54616548
Dimensions
4 3/4 in.
Dimensions
other
Edition
DVD edition.
Extent
1 videodisc (51 min.)
Media category
video
Media MARC source
rdamedia
Media type code
v
Medium for sound
videodisc
Other physical details
sound, color with black and white sequences
Sound on medium or separate
sound on medium
Specific material designation
videodisc
Stock number
FFH 32761
System control number
  • (Sirsi) o54616548
  • (Sirsi) o54616548
System details
DVD
Video recording format
DVD
Label
America's ad icons, produced by Jaffe Productions for TLC, (videorecording)
Publication
Copyright
Note
Public performance rights
Carrier category
videodisc
Carrier category code
vd
Carrier MARC source
rdacarrier
Color
mixed
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
ocm54616548
Dimensions
4 3/4 in.
Dimensions
other
Edition
DVD edition.
Extent
1 videodisc (51 min.)
Media category
video
Media MARC source
rdamedia
Media type code
v
Medium for sound
videodisc
Other physical details
sound, color with black and white sequences
Sound on medium or separate
sound on medium
Specific material designation
videodisc
Stock number
FFH 32761
System control number
  • (Sirsi) o54616548
  • (Sirsi) o54616548
System details
DVD
Video recording format
DVD

Library Locations

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