Coverart for item
The Resource Authenticity : what consumers really want, James H. Gilmore, B. Joseph Pine II

Authenticity : what consumers really want, James H. Gilmore, B. Joseph Pine II

Label
Authenticity : what consumers really want
Title
Authenticity
Title remainder
what consumers really want
Statement of responsibility
James H. Gilmore, B. Joseph Pine II
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
Gilmore, James H.
Dewey number
658.8/343
Illustrations
illustrations
Index
index present
LC call number
HF5415.15
LC item number
.G55 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Pine, B. Joseph
http://library.link/vocab/subjectName
  • Product management
  • Consumer behavior
  • Consumers' preferences
Target audience
adult
Label
Authenticity : what consumers really want, James H. Gilmore, B. Joseph Pine II
Link
http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [253]-281) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 3
  • Supply of Inauthenticity: What's Going On?
  • 31
  • Reality, Fakery, and Three Axioms of Authenticity
  • 4
  • Rendering Authenticity: What to Do
  • 45
  • Five Genres of Authenticity
  • 5
  • Fake, Fake, It's All Fake: Why Offerings Are Inauthentic
  • 1
  • 81
  • Lessons from Philosophy
  • 6
  • Real/Fake Reality: How Offerings Become Authentic
  • 95
  • Two Time-Honored Standards of Authenticity
  • 7
  • Deconstructing Authenticity: How to Assess Your Business
  • 115
  • Ten Elements of Authenticity
  • Authenticity: The New Business Imperative
  • 8
  • From Marketing to Placemaking: Being What You Say You Are
  • 147
  • Placemaking Portfolio
  • 9
  • From Strategy to Decision Making: Being True to Self
  • 179
  • Here-and-Now Space
  • 10
  • Finding Authenticity: The Right Direction for You
  • 1
  • 219
  • Real/Fake Polarities
  • Appeal of Real
  • 2
  • Demand for Authenticity: Why Now?
  • 9
  • Drivers of the New Consumer Sensibility
Control code
ocn123818314
Dimensions
25 cm
Extent
xiii, 299 pages
Isbn
9781591391456
Lccn
2007017287
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
658.8343 G424 ; P ; XX-N ; R0803BT1 ; Rev.
Other physical details
illustrations
System control number
  • (Sirsi) 123818314
  • (Sirsi) 123818314
  • (OCoLC)123818314
Label
Authenticity : what consumers really want, James H. Gilmore, B. Joseph Pine II
Link
http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [253]-281) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 3
  • Supply of Inauthenticity: What's Going On?
  • 31
  • Reality, Fakery, and Three Axioms of Authenticity
  • 4
  • Rendering Authenticity: What to Do
  • 45
  • Five Genres of Authenticity
  • 5
  • Fake, Fake, It's All Fake: Why Offerings Are Inauthentic
  • 1
  • 81
  • Lessons from Philosophy
  • 6
  • Real/Fake Reality: How Offerings Become Authentic
  • 95
  • Two Time-Honored Standards of Authenticity
  • 7
  • Deconstructing Authenticity: How to Assess Your Business
  • 115
  • Ten Elements of Authenticity
  • Authenticity: The New Business Imperative
  • 8
  • From Marketing to Placemaking: Being What You Say You Are
  • 147
  • Placemaking Portfolio
  • 9
  • From Strategy to Decision Making: Being True to Self
  • 179
  • Here-and-Now Space
  • 10
  • Finding Authenticity: The Right Direction for You
  • 1
  • 219
  • Real/Fake Polarities
  • Appeal of Real
  • 2
  • Demand for Authenticity: Why Now?
  • 9
  • Drivers of the New Consumer Sensibility
Control code
ocn123818314
Dimensions
25 cm
Extent
xiii, 299 pages
Isbn
9781591391456
Lccn
2007017287
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
658.8343 G424 ; P ; XX-N ; R0803BT1 ; Rev.
Other physical details
illustrations
System control number
  • (Sirsi) 123818314
  • (Sirsi) 123818314
  • (OCoLC)123818314

Library Locations

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      38.99708 -94.27243
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