The Resource Becoming Facebook : the 10 challenges that defined the company disrupting the world, Mike Hoefflinger, (electronic resource)

Becoming Facebook : the 10 challenges that defined the company disrupting the world, Mike Hoefflinger, (electronic resource)

Label
Becoming Facebook : the 10 challenges that defined the company disrupting the world
Title
Becoming Facebook
Title remainder
the 10 challenges that defined the company disrupting the world
Statement of responsibility
Mike Hoefflinger
Creator
Author
Subject
Genre
Language
eng
Summary
Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness
Cataloging source
DLC
http://library.link/vocab/creatorName
Hoefflinger, Mike
Dewey number
302.30285
Illustrations
illustrations
Index
index present
LC call number
HM743.F33
LC item number
H64 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Facebook (Firm)
  • Facebook (Firm)
  • Internet industry
  • Online social networks
  • PSYCHOLOGY
  • Internet industry
  • Online social networks
  • United States
Label
Becoming Facebook : the 10 challenges that defined the company disrupting the world, Mike Hoefflinger, (electronic resource)
Link
https://mcpl.idm.oclc.org/login?url=http://link.overdrive.com/?websiteID=339&titleID=3212410
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Part 2
  • 10 Challenges on the Road from Also-Ran to Juggernaut
  • 3
  • How Facebook Turned Down $1 Billion
  • Lesson 1
  • Know whether this is your next thing or your last thing
  • 17
  • 4
  • How Facebook Became Your Lens on the World
  • Lesson 2
  • Part 1
  • Add by subtracting
  • 23
  • 5
  • How Facebook Grows ... and Grows
  • Lesson 3
  • Know your North Star Metric, Magic Moment and Core Product Value
  • 37
  • 6
  • How Facebook Built a $10 Billion Business in Three Years
  • Lesson 4
  • Setting the Scene
  • Everybody wins if you democratize something for customers of all sizes
  • 61
  • 7
  • How Facebook Goes Fast
  • Lesson 5
  • Speed is a feature
  • 79
  • 8
  • How Facebook Beat Google
  • Lesson 6
  • 1
  • Crossing the chasm is the best defense
  • 95
  • 9
  • How Facebook Became More Than Facebook
  • Lesson 7
  • Disrupt your self before someone else does
  • 109
  • 10
  • How Facebook Plays the Long Game
  • Lesson 8
  • Bell Tolls: Half the company it used to be
  • Some long games are worth playing if you take care of business in the meantime
  • 123
  • 11
  • How Facebook Wins the Talent Wars
  • Lesson 9
  • Employee engagement is everything. Fit to people's strengths and ignore weaknesses
  • 135
  • 12
  • How Facebook Became the Biggest of the Big
  • Lesson 10
  • 1
  • Care more
  • 143
  • Part 3
  • Future
  • 13
  • Messaging Becomes the Medium: Two more giant apps and an artificial intelligence based on trillions of pieces of data
  • 157
  • 14
  • Connecting the Next Billion People: The most questionable business decision for the best reasons
  • 169
  • 2
  • 15
  • "Transporting" a Billion of Us with VR and AR: Building the last screen
  • 181
  • 16
  • What If Facebook "Wins"? Reknitting the Pangea of the mind
  • 193
  • Part 4
  • Parting Thoughts
  • 17
  • Failure Isn't: Facebook doesn't always hit it out of the park, and that's a good thing
  • Finding Your Inner Zuck: Everything at Facebook starts with Mark Zuckerberg, but it doesn't end there
  • 203
  • 18
  • Nothing Lasts Forever? No technology company is immune to disruption
  • 213
  • 5
Control code
ocn968151837
Extent
1 online resource (x, 275 pages)
Form of item
online
Isbn
9780814437971
Lccn
2017000498
Media category
computer
Media MARC source
rdamedia
Media type code
  • n
Specific material designation
remote
Stock number
65246FC4-65AA-43D7-820A-2057F68ADCA5
System control number
  • (Sirsi) o968151837
  • (OCoLC)968151837
Label
Becoming Facebook : the 10 challenges that defined the company disrupting the world, Mike Hoefflinger, (electronic resource)
Link
https://mcpl.idm.oclc.org/login?url=http://link.overdrive.com/?websiteID=339&titleID=3212410
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Part 2
  • 10 Challenges on the Road from Also-Ran to Juggernaut
  • 3
  • How Facebook Turned Down $1 Billion
  • Lesson 1
  • Know whether this is your next thing or your last thing
  • 17
  • 4
  • How Facebook Became Your Lens on the World
  • Lesson 2
  • Part 1
  • Add by subtracting
  • 23
  • 5
  • How Facebook Grows ... and Grows
  • Lesson 3
  • Know your North Star Metric, Magic Moment and Core Product Value
  • 37
  • 6
  • How Facebook Built a $10 Billion Business in Three Years
  • Lesson 4
  • Setting the Scene
  • Everybody wins if you democratize something for customers of all sizes
  • 61
  • 7
  • How Facebook Goes Fast
  • Lesson 5
  • Speed is a feature
  • 79
  • 8
  • How Facebook Beat Google
  • Lesson 6
  • 1
  • Crossing the chasm is the best defense
  • 95
  • 9
  • How Facebook Became More Than Facebook
  • Lesson 7
  • Disrupt your self before someone else does
  • 109
  • 10
  • How Facebook Plays the Long Game
  • Lesson 8
  • Bell Tolls: Half the company it used to be
  • Some long games are worth playing if you take care of business in the meantime
  • 123
  • 11
  • How Facebook Wins the Talent Wars
  • Lesson 9
  • Employee engagement is everything. Fit to people's strengths and ignore weaknesses
  • 135
  • 12
  • How Facebook Became the Biggest of the Big
  • Lesson 10
  • 1
  • Care more
  • 143
  • Part 3
  • Future
  • 13
  • Messaging Becomes the Medium: Two more giant apps and an artificial intelligence based on trillions of pieces of data
  • 157
  • 14
  • Connecting the Next Billion People: The most questionable business decision for the best reasons
  • 169
  • 2
  • 15
  • "Transporting" a Billion of Us with VR and AR: Building the last screen
  • 181
  • 16
  • What If Facebook "Wins"? Reknitting the Pangea of the mind
  • 193
  • Part 4
  • Parting Thoughts
  • 17
  • Failure Isn't: Facebook doesn't always hit it out of the park, and that's a good thing
  • Finding Your Inner Zuck: Everything at Facebook starts with Mark Zuckerberg, but it doesn't end there
  • 203
  • 18
  • Nothing Lasts Forever? No technology company is immune to disruption
  • 213
  • 5
Control code
ocn968151837
Extent
1 online resource (x, 275 pages)
Form of item
online
Isbn
9780814437971
Lccn
2017000498
Media category
computer
Media MARC source
rdamedia
Media type code
  • n
Specific material designation
remote
Stock number
65246FC4-65AA-43D7-820A-2057F68ADCA5
System control number
  • (Sirsi) o968151837
  • (OCoLC)968151837

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