The Resource Big Mac : inside the McDonald's empire, NBC News, (electronic resource video)

Big Mac : inside the McDonald's empire, NBC News, (electronic resource video)

Label
Big Mac : inside the McDonald's empire
Title
Big Mac
Title remainder
inside the McDonald's empire
Statement of responsibility
NBC News
Title variation
Inside the McDonald's empire
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and hopes to become an owner. A once-struggling store in the same state has built newfound profitability on frequent tour bus crowds. And a former Four Seasons chef talks about his mid-career move to the McDonald's test kitchen, while the company's future in China-and nutrition-conscious America-is also explored
Cataloging source
AzPhAEM
Characteristic
videorecording
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
  • NBC News
Runtime
46
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Business planning
  • International business enterprises
  • Management
  • Management
  • Marketing
  • Operations research
  • Production management
Technique
live action
Label
Big Mac : inside the McDonald's empire, NBC News, (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=39094
Instantiates
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on May 23, 2008
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
McDonald's Owner Operators (3:00) -- McDonald's Managers Financially Successful (1:37) -- McDonald's Rise from Financial Downturn (4:02) -- Ray Crock: Empire Builder (3:35) -- Ray Crock Expands McDonald's Empire (3:39) -- McDonald's Test Kitchens (3:10) -- McDonald's Food Product Testing Process (2:33) -- McDonald's New Food Items: Successes and Failures (1:53) -- Portion Sizes and Obesity (3:56) -- McDonald's: Nutritionally Sound for Children? (2:40) -- High Caloric Content of Fast Foods (1:31) -- McDonald's in China (3:48) -- McDonald's Expansion Opportunities in China (2:02) -- McDonald's Challenges in China: Taste and Food Safety (2:37)
Control code
100039094
Dimensions
unknown
Extent
1 streaming video file (46 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
39094
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100039094
  • (Sirsi) 100039094
  • 100039094
  • (OCoLC)709675074
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Big Mac : inside the McDonald's empire, NBC News, (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=39094
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on May 23, 2008
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
McDonald's Owner Operators (3:00) -- McDonald's Managers Financially Successful (1:37) -- McDonald's Rise from Financial Downturn (4:02) -- Ray Crock: Empire Builder (3:35) -- Ray Crock Expands McDonald's Empire (3:39) -- McDonald's Test Kitchens (3:10) -- McDonald's Food Product Testing Process (2:33) -- McDonald's New Food Items: Successes and Failures (1:53) -- Portion Sizes and Obesity (3:56) -- McDonald's: Nutritionally Sound for Children? (2:40) -- High Caloric Content of Fast Foods (1:31) -- McDonald's in China (3:48) -- McDonald's Expansion Opportunities in China (2:02) -- McDonald's Challenges in China: Taste and Food Safety (2:37)
Control code
100039094
Dimensions
unknown
Extent
1 streaming video file (46 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
39094
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100039094
  • (Sirsi) 100039094
  • 100039094
  • (OCoLC)709675074
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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