The Resource Bottled up : repackaging the brand, 4 Learning (Firm), (electronic resource video)

Bottled up : repackaging the brand, 4 Learning (Firm), (electronic resource video)

Label
Bottled up : repackaging the brand
Title
Bottled up
Title remainder
repackaging the brand
Statement of responsibility
4 Learning (Firm)
Title variation
Repackaging the brand
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. Confronting the technical challenges arising from Marmite's thick consistency, the team enlists the help of a renowned package-design guru and, after a harrowing test period, eventually commissions a line of squeeze-bottles from a large German manufacturer. Meanwhile, the marketing director and a graphic designer work out a new concept for the bottle's label
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
Big squeeze (Television program : 2006)
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • 4 Learning (Firm)
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
25
Series statement
The Big Squeeze: Rejuvenating a Century-Old Brand
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Commercial art
  • Computer graphics
  • Design
  • Graphic arts
  • Management
  • Marketing
  • Marketing
Technique
live action
Label
Bottled up : repackaging the brand, 4 Learning (Firm), (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=36450
Instantiates
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Jan. 03, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
Product Prototype: Design Conception (3:20) -- Product Prototype: Evaluation (3:44) -- Product Label Design (2:51) -- In-House Product Testing (2:48) -- Management Evaluation of Product Prototype (2:33) -- Product Design Setback (4:50) -- Product Design Solution (3:27)
Control code
100036450
Dimensions
unknown
Extent
1 streaming video file (25 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
  • 36448s
  • 36450
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100036450
  • (Sirsi) 100036450
  • 100036450
  • (OCoLC)709673134
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Bottled up : repackaging the brand, 4 Learning (Firm), (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=36450
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Jan. 03, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
Product Prototype: Design Conception (3:20) -- Product Prototype: Evaluation (3:44) -- Product Label Design (2:51) -- In-House Product Testing (2:48) -- Management Evaluation of Product Prototype (2:33) -- Product Design Setback (4:50) -- Product Design Solution (3:27)
Control code
100036450
Dimensions
unknown
Extent
1 streaming video file (25 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
  • 36448s
  • 36450
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100036450
  • (Sirsi) 100036450
  • 100036450
  • (OCoLC)709673134
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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