The Resource Brand media strategy : integrated communications planning in the digital era, Antony Young
Brand media strategy : integrated communications planning in the digital era, Antony Young
Resource Information
The item Brand media strategy : integrated communications planning in the digital era, Antony Young represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Mid-Continent Public Library.This item is available to borrow from 4 library branches.
Resource Information
The item Brand media strategy : integrated communications planning in the digital era, Antony Young represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Mid-Continent Public Library.
This item is available to borrow from 4 library branches.
- Language
- eng
- Edition
- Second edition.
- Extent
- xii, 242 pages
- Note
- Ad Age books
- Contents
-
- Google and Facebook : how they're changing the game
- The new media playbook : a new set of rules for a new media world
- A shift from media planning to communications planning : enter the super planner
- Focusing on outcomes, not outputs : setting the brand media strategy communication goals
- Insight over analysis : finding a way in for the brand media strategy
- 1 + 1 = 3 : sparking consumer brand conversations through media
- Conducting the orchestra : making integration real
- Unlocking moments of receptivity : how media context helps advertising
- Deliver more relevant communications
- Touch point selection : determining the right media channel mix
- Getting social : connecting through socially-enabled communications
- Execution is the X-factor : bringing the brand media strategy to life
- Measurement and metrics : making the brand media strategy accountable
- Big data and analytics : from mad men to math men (and women)
- Isbn
- 9781137279569
- Label
- Brand media strategy : integrated communications planning in the digital era
- Title
- Brand media strategy
- Title remainder
- integrated communications planning in the digital era
- Statement of responsibility
- Antony Young
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1964-
- http://library.link/vocab/creatorName
- Young, Antony
- Dewey number
- 658.8/27
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1255
- LC item number
- .Y68 2014
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Internet marketing
- Social media
- Target audience
- adult
- Label
- Brand media strategy : integrated communications planning in the digital era, Antony Young
- Note
- Ad Age books
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women)
- Control code
- ocn869881182
- Dimensions
- 25 cm
- Edition
- Second edition.
- Extent
- xii, 242 pages
- Isbn
- 9781137279569
- Isbn Type
- (alk. paper)
- Lccn
- 2014001649
- Media category
- unmediated
- Media MARC source
- rdamedia
- Note
- 658.827 Y84 2ND ; XX-N ; LAP ; A14BP046.
- Other physical details
- illustrations
- System control number
- (OCoLC)869881182
- Label
- Brand media strategy : integrated communications planning in the digital era, Antony Young
- Note
- Ad Age books
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women)
- Control code
- ocn869881182
- Dimensions
- 25 cm
- Edition
- Second edition.
- Extent
- xii, 242 pages
- Isbn
- 9781137279569
- Isbn Type
- (alk. paper)
- Lccn
- 2014001649
- Media category
- unmediated
- Media MARC source
- rdamedia
- Note
- 658.827 Y84 2ND ; XX-N ; LAP ; A14BP046.
- Other physical details
- illustrations
- System control number
- (OCoLC)869881182
Library Locations
-
-
-
Platte City BranchBorrow it2702 N.W. Prairie View Road, Platte City, MO, 64079, US39.348257 -94.758381
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mymcpl.org/portal/Brand-media-strategy--integrated-communications/7LnGc26qtOo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mymcpl.org/portal/Brand-media-strategy--integrated-communications/7LnGc26qtOo/">Brand media strategy : integrated communications planning in the digital era, Antony Young</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mymcpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mymcpl.org/">Mid-Continent Public Library</a></span></span></span></span></div>
