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The Resource Brand media strategy : integrated communications planning in the digital era, Antony Young

Brand media strategy : integrated communications planning in the digital era, Antony Young

Work
Publication
Edition
Second edition.
Extent
xii, 242 pages
Note
Ad Age books
Contents
  • Google and Facebook : how they're changing the game
  • The new media playbook : a new set of rules for a new media world
  • A shift from media planning to communications planning : enter the super planner
  • Focusing on outcomes, not outputs : setting the brand media strategy communication goals
  • Insight over analysis : finding a way in for the brand media strategy
  • 1 + 1 = 3 : sparking consumer brand conversations through media
  • Conducting the orchestra : making integration real
  • Unlocking moments of receptivity : how media context helps advertising
  • Deliver more relevant communications
  • Touch point selection : determining the right media channel mix
  • Getting social : connecting through socially-enabled communications
  • Execution is the X-factor : bringing the brand media strategy to life
  • Measurement and metrics : making the brand media strategy accountable
  • Big data and analytics : from mad men to math men (and women)
Isbn
9781137279569
Instance
Label
Brand media strategy : integrated communications planning in the digital era
Title
Brand media strategy
Title remainder
integrated communications planning in the digital era
Statement of responsibility
Antony Young
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Young, Antony
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.Y68 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Internet marketing
  • Social media
Target audience
adult
Label
Brand media strategy : integrated communications planning in the digital era, Antony Young
Instantiates
Publication
Note
Ad Age books
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women)
Control code
ocn869881182
Dimensions
25 cm
Edition
Second edition.
Extent
xii, 242 pages
Isbn
9781137279569
Isbn Type
(alk. paper)
Lccn
2014001649
Media category
unmediated
Media MARC source
rdamedia
Note
658.827 Y84 2ND ; XX-N ; LAP ; A14BP046.
Other physical details
illustrations
System control number
(OCoLC)869881182
Label
Brand media strategy : integrated communications planning in the digital era, Antony Young
Publication
Note
Ad Age books
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women)
Control code
ocn869881182
Dimensions
25 cm
Edition
Second edition.
Extent
xii, 242 pages
Isbn
9781137279569
Isbn Type
(alk. paper)
Lccn
2014001649
Media category
unmediated
Media MARC source
rdamedia
Note
658.827 Y84 2ND ; XX-N ; LAP ; A14BP046.
Other physical details
illustrations
System control number
(OCoLC)869881182

Subject

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