Coverart for item
The Resource Brand new : the shape of brands to come, Wally Olins

Brand new : the shape of brands to come, Wally Olins

Label
Brand new : the shape of brands to come
Title
Brand new
Title remainder
the shape of brands to come
Statement of responsibility
Wally Olins
Creator
Subject
Language
eng
Summary
With his customary flair and no-nonsense prose, the author analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book
Cataloging source
YDXCP
http://library.link/vocab/creatorDate
1930-2014
http://library.link/vocab/creatorName
Olins, Wally
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.O44 2014
Literary form
non fiction
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Corporate image
Target audience
adult
Label
Brand new : the shape of brands to come, Wally Olins
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place
Control code
ocn858843365
Dimensions
24 cm
Extent
200 pages
Isbn
9780500291399
Lccn
2013950846
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
659.1 OL3 ; XX-N ; es ; A13BP121.
Other physical details
illustrations
System control number
  • (Sirsi) 858843365
  • (Sirsi) 858843365
  • (OCoLC)858843365
Label
Brand new : the shape of brands to come, Wally Olins
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place
Control code
ocn858843365
Dimensions
24 cm
Extent
200 pages
Isbn
9780500291399
Lccn
2013950846
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
659.1 OL3 ; XX-N ; es ; A13BP121.
Other physical details
illustrations
System control number
  • (Sirsi) 858843365
  • (Sirsi) 858843365
  • (OCoLC)858843365

Library Locations

    • Liberty BranchBorrow it
      1000 Kent St., Liberty, MO, 64068 , US
      39.234827 -94.433348
    • North Independence BranchBorrow it
      317 W. 24 Hwy., Independence, MO, 64050 , US
      39.100794 -94.418828
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