The Resource Branding for the public sector : creating, building and managing brands people will value, Paul Temporal., (electronic resource)

Branding for the public sector : creating, building and managing brands people will value, Paul Temporal., (electronic resource)

Label
Branding for the public sector : creating, building and managing brands people will value
Title
Branding for the public sector
Title remainder
creating, building and managing brands people will value
Statement of responsibility
Paul Temporal.
Creator
Author
Subject
Genre
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Temporal, Paul
Illustrations
illustrations
Index
index present
LC call number
JF1525.M37
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Government marketing
  • Government publicity
  • Public relations and politics
  • Branding (Marketing)
Label
Branding for the public sector : creating, building and managing brands people will value, Paul Temporal., (electronic resource)
Link
https://mcpl.idm.oclc.org/login?url=http://proquestcombo.safaribooksonline.com/?uiCode=midcontpl&xmlId=9781118756270
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The importance of branding and building brand strategy -- The public sector and branding -- Public sector brand categories -- The nation brand effect and brand architecture -- Building a power public sector brand : visions, values, emotions and personalities -- Brand positioning -- Implementing and managing public sector brands -- Public sector brand management -- Brand communications strategy -- Brand engagement -- Tracking brand success -- The future of public sector branding
Control code
ocn905091790
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781118756270
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000568
System control number
(OCoLC)905091790
Label
Branding for the public sector : creating, building and managing brands people will value, Paul Temporal., (electronic resource)
Link
https://mcpl.idm.oclc.org/login?url=http://proquestcombo.safaribooksonline.com/?uiCode=midcontpl&xmlId=9781118756270
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The importance of branding and building brand strategy -- The public sector and branding -- Public sector brand categories -- The nation brand effect and brand architecture -- Building a power public sector brand : visions, values, emotions and personalities -- Brand positioning -- Implementing and managing public sector brands -- Public sector brand management -- Brand communications strategy -- Brand engagement -- Tracking brand success -- The future of public sector branding
Control code
ocn905091790
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781118756270
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000568
System control number
(OCoLC)905091790

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