Coverart for item
The Resource Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery, Sam Calagione

Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery, Sam Calagione

Label
Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery
Title
Brewing up a business
Title remainder
adventures in beer from the founder of Dogfish Head Craft Brewery
Statement of responsibility
Sam Calagione
Title variation
Adventures in beer from the founder of Dogfish Head Craft Brewery
Creator
Subject
Language
eng
Summary
Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms
Cataloging source
DLC
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Calagione, Sam
Dewey number
338.7/6634209751
Illustrations
illustrations
Index
index present
LC call number
HD9397.D644
LC item number
C35 2011
Literary form
non fiction
http://library.link/vocab/subjectName
  • Dogfish Head Craft Brewery
  • Microbreweries
  • Entrepreneurship
  • Small business
Target audience
adult
Label
Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery, Sam Calagione
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The unconventional beginnings of an entrepreneur -- Business from the inside out: self-discovery, inspiration, passion -- Keeping your balance: creating a harmony between work and life -- Creating a business offering: developing goods and services -- Crafting a brand in a cookie-cutter world: embracing your ineffeciencies -- Marketing on a small-business budget: promoting your business with little or no money -- Going social -- Publicity stunts (are poorly named) -- Stalking the killer app: creating innovation -- Selling distinction, specialization, and variety -- Cash is king (well, sort of) -- Leadership: in theory and practice -- Effectively managing coworkers -- Working toward irrelevance. -- Home brew rendezvous -- To small-business success
Control code
ocn682921123
Dimensions
23 cm
Edition
Revised & updated.
Extent
xxii, 274 pages, 8 unnumbered pages of plates
Isbn
9780470942314
Lccn
2010049291
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
338.7663 C125 REV. ; XX-N ; [A17BP102, #4, 4@18.95, wjm/RT ]
Other control number
99942851920
Other physical details
illustrations
System control number
  • (Sirsi) 682921123
  • (OCoLC)682921123
Label
Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery, Sam Calagione
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The unconventional beginnings of an entrepreneur -- Business from the inside out: self-discovery, inspiration, passion -- Keeping your balance: creating a harmony between work and life -- Creating a business offering: developing goods and services -- Crafting a brand in a cookie-cutter world: embracing your ineffeciencies -- Marketing on a small-business budget: promoting your business with little or no money -- Going social -- Publicity stunts (are poorly named) -- Stalking the killer app: creating innovation -- Selling distinction, specialization, and variety -- Cash is king (well, sort of) -- Leadership: in theory and practice -- Effectively managing coworkers -- Working toward irrelevance. -- Home brew rendezvous -- To small-business success
Control code
ocn682921123
Dimensions
23 cm
Edition
Revised & updated.
Extent
xxii, 274 pages, 8 unnumbered pages of plates
Isbn
9780470942314
Lccn
2010049291
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
338.7663 C125 REV. ; XX-N ; [A17BP102, #4, 4@18.95, wjm/RT ]
Other control number
99942851920
Other physical details
illustrations
System control number
  • (Sirsi) 682921123
  • (OCoLC)682921123

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