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The Resource Building a storybrand : clarify your message so customers will listen, Donald Miller

Building a storybrand : clarify your message so customers will listen, Donald Miller

Label
Building a storybrand : clarify your message so customers will listen
Title
Building a storybrand
Title remainder
clarify your message so customers will listen
Statement of responsibility
Donald Miller
Creator
Author
Subject
Language
eng
Summary
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media
Cataloging source
SINLB
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Miller, Donald
Dewey number
658.8/27
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1255
LC item number
.M547 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Advertising
  • Product management
  • Marketing
  • Selling
  • Customer relations
Target audience
adult
Label
Building a storybrand : clarify your message so customers will listen, Donald Miller
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 225-228)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
  • 3
  • Simple SB7 Framework
  • 29
  • Section 2
  • Building Your Storybrand
  • 4
  • A Character
  • 45
  • 5
  • Has a Problem
  • Section 1
  • 57
  • 6
  • And Meets a Guide
  • 73
  • 7
  • Who Gives Them a Plan
  • 85
  • 8
  • And Calls Them to Action
  • 95
  • Why Most Marketing-is a Money Pit
  • 9
  • That Helps Them Avoid Failure
  • 107
  • 10
  • And Ends in a Success
  • 117
  • 11
  • People Want Your Brand to Participate in Their Transformation
  • 131
  • Section 3
  • 1
  • Implementing Your Storybrand Brandscript
  • 12
  • Building a Better Website
  • 145
  • 13
  • Using StoryBrand to Transform Company Culture
  • 157
  • Key to Being Seen, Heard, and Understood
  • 3
  • 2
  • Secret Weapon That Will Grow Your Business
  • 15
Control code
on1005351979
Dimensions
22 cm
Extent
x, 228 pages
Isbn
9780718033323
Lccn
2017937432
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
658.827 M613 ; XX-N ; [A17BP034, #5, 4@24.99, jll/css ]
Other physical details
illustrations
System control number
  • (Sirsi) 1005351979
  • (OCoLC)1005351979
Label
Building a storybrand : clarify your message so customers will listen, Donald Miller
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 225-228)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
  • 3
  • Simple SB7 Framework
  • 29
  • Section 2
  • Building Your Storybrand
  • 4
  • A Character
  • 45
  • 5
  • Has a Problem
  • Section 1
  • 57
  • 6
  • And Meets a Guide
  • 73
  • 7
  • Who Gives Them a Plan
  • 85
  • 8
  • And Calls Them to Action
  • 95
  • Why Most Marketing-is a Money Pit
  • 9
  • That Helps Them Avoid Failure
  • 107
  • 10
  • And Ends in a Success
  • 117
  • 11
  • People Want Your Brand to Participate in Their Transformation
  • 131
  • Section 3
  • 1
  • Implementing Your Storybrand Brandscript
  • 12
  • Building a Better Website
  • 145
  • 13
  • Using StoryBrand to Transform Company Culture
  • 157
  • Key to Being Seen, Heard, and Understood
  • 3
  • 2
  • Secret Weapon That Will Grow Your Business
  • 15
Control code
on1005351979
Dimensions
22 cm
Extent
x, 228 pages
Isbn
9780718033323
Lccn
2017937432
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
658.827 M613 ; XX-N ; [A17BP034, #5, 4@24.99, jll/css ]
Other physical details
illustrations
System control number
  • (Sirsi) 1005351979
  • (OCoLC)1005351979

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