The Resource Business ethics : truth in advertising, University of Notre Dame, (electronic resource video)

Business ethics : truth in advertising, University of Notre Dame, (electronic resource video)

Label
Business ethics : truth in advertising
Title
Business ethics
Title remainder
truth in advertising
Statement of responsibility
University of Notre Dame
Title variation
Truth in advertising
Contributor
Subject
Genre
Language
eng
Summary
In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and how consumers can learn to separate fact from fiction in the confusing barrage of hype and half-truths. Two advertising executives discuss how companies develop ads, and how consumer audiences are targeted
Cataloging source
AzPhAEM
Characteristic
videorecording
http://library.link/vocab/relatedWorkOrContributorName
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
  • University of Notre Dame
Runtime
29
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Branding (Marketing)
  • Business ethics
  • Commercial law
  • Ethics
  • Marketing
  • Philosophy
Technique
live action
Label
Business ethics : truth in advertising, University of Notre Dame, (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=7141
Instantiates
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
Advertising: Changes and Challenges (1:06) -- Advertising: Responsibility and Influence (4:47) -- Advertising Consultants and Agencies (1:36) -- Controls and Limits on Advertising (3:49) -- Advertising in the Tobacco Industry (2:42) -- Advertising in the Liquor Industry (3:20) -- Advertising in the Fashion Industry (3:29) -- Celebrity Advertising (1:53) -- Promoting Agendas and Issue Advertising (1:15) -- Changes and Challenges in Advertising (3:00)
Control code
100007141
Dimensions
unknown
Extent
1 streaming video file (29 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
7141
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100007141
  • (Sirsi) 100007141
  • 100007141
  • (OCoLC)707965537
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Business ethics : truth in advertising, University of Notre Dame, (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=7141
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
Advertising: Changes and Challenges (1:06) -- Advertising: Responsibility and Influence (4:47) -- Advertising Consultants and Agencies (1:36) -- Controls and Limits on Advertising (3:49) -- Advertising in the Tobacco Industry (2:42) -- Advertising in the Liquor Industry (3:20) -- Advertising in the Fashion Industry (3:29) -- Celebrity Advertising (1:53) -- Promoting Agendas and Issue Advertising (1:15) -- Changes and Challenges in Advertising (3:00)
Control code
100007141
Dimensions
unknown
Extent
1 streaming video file (29 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
7141
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100007141
  • (Sirsi) 100007141
  • 100007141
  • (OCoLC)707965537
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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