The Resource Captivology : the science of capturing people's attention, Ben Parr., (electronic resource)

Captivology : the science of capturing people's attention, Ben Parr., (electronic resource)

Label
Captivology : the science of capturing people's attention
Title
Captivology
Title remainder
the science of capturing people's attention
Statement of responsibility
Ben Parr.
Creator
Subject
Genre
Language
eng
Summary
"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"--
Assigning source
Provided by publisher
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Parr, Ben
Dewey number
153.7/33
Index
no index present
LC call number
BF321
LC item number
.P367 2015eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Attention
  • BUSINESS & ECONOMICS / Marketing / General
  • BUSINESS & ECONOMICS / Business Communication / General
Label
Captivology : the science of capturing people's attention, Ben Parr., (electronic resource)
Link
https://mcpl.idm.oclc.org/login?url=http://mcpl.lib.overdrive.com/ContentDetails.htm?ID=4AC1404F-A4C2-4DAA-9739-7DDFA3CA2EDE
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
o903692449
Dimensions
unknown
Edition
First edition.
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780062324207
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
4AC1404F-A4C2-4DAA-9739-7DDFA3CA2EDE
System control number
  • (Sirsi) o903692449
  • (OCoLC)903692449
Label
Captivology : the science of capturing people's attention, Ben Parr., (electronic resource)
Link
https://mcpl.idm.oclc.org/login?url=http://mcpl.lib.overdrive.com/ContentDetails.htm?ID=4AC1404F-A4C2-4DAA-9739-7DDFA3CA2EDE
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
o903692449
Dimensions
unknown
Edition
First edition.
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780062324207
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
4AC1404F-A4C2-4DAA-9739-7DDFA3CA2EDE
System control number
  • (Sirsi) o903692449
  • (OCoLC)903692449

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