The Resource Coca-Cola : The Real Story Behind the Real Thing, CNBC (Television network), (electronic resource video)

Coca-Cola : The Real Story Behind the Real Thing, CNBC (Television network), (electronic resource video)

Label
Coca-Cola : The Real Story Behind the Real Thing
Title
Coca-Cola
Title remainder
The Real Story Behind the Real Thing
Statement of responsibility
CNBC (Television network)
Title variation
Real Story Behind Real Thing
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Viewers also meet the bottling contractors who perform a little-known but vital task for Coca-Cola: they actually make the drink. Not only do bottlers physically concoct the soda and deliver all those bottles and cans - they also distribute most of Coke's entire line of beverages while stocking and maintaining inventory at retail outlets. A revealing look at the reigning champion of a high-stakes, fizz-or-fizzle industry
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
6 & up
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • CNBC (Television network)
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
56
http://library.link/vocab/subjectName
  • Beverage industry
  • Business planning
  • Leadership
  • Organizational behavior
  • Retail trade
  • Wholesale trade
Technique
live action
Label
Coca-Cola : The Real Story Behind the Real Thing, CNBC (Television network), (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=47280
Instantiates
Publication
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on January 20, 2012
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
  • zzz
Content type MARC source
rdacontent
Contents
Introduction: Coca-Cola: The Real Story Behind the Real Thing (1:42) -- Marketing is Paramount (2:16) -- I'd Like to Teach the World to Sing (2:21) -- The Anti-Soda Backlash (1:39) -- The Contour Bottle (2:26) -- Coke Belongs to the American People (2:52) -- Coke's Ingredients (1:59) -- The Company's Greatest Leader (1:59) -- The Pepsi Challenge (2:22) -- Delivering Coke in South Africa (2:04) -- Coke Prospers in Africa (1:57) -- Coke is Part of the Journey (2:00) -- Untapped Potential (2:16) -- Ozarks Coca-Cola Bottling Company (2:27) -- The Coca-Cola Company Doesn't Make Coke (2:08) -- Coke and its Bottlers (1:57) -- Battling to Control Cost (1:32) -- The Freestyle Jet Machine (2:43) -- The Next Big Thing (2:00) -- Choice Is It (1:42) -- Credits: Coca-Cola: The Real Story Behind the Real Thing (0:45)
Control code
100047280
Dimensions
unknown
Extent
1 streaming video file (56 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
47280
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100047280
  • (Sirsi) 100047280
  • 100047280
  • (OCoLC)794939122
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Coca-Cola : The Real Story Behind the Real Thing, CNBC (Television network), (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=47280
Publication
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on January 20, 2012
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
  • zzz
Content type MARC source
rdacontent
Contents
Introduction: Coca-Cola: The Real Story Behind the Real Thing (1:42) -- Marketing is Paramount (2:16) -- I'd Like to Teach the World to Sing (2:21) -- The Anti-Soda Backlash (1:39) -- The Contour Bottle (2:26) -- Coke Belongs to the American People (2:52) -- Coke's Ingredients (1:59) -- The Company's Greatest Leader (1:59) -- The Pepsi Challenge (2:22) -- Delivering Coke in South Africa (2:04) -- Coke Prospers in Africa (1:57) -- Coke is Part of the Journey (2:00) -- Untapped Potential (2:16) -- Ozarks Coca-Cola Bottling Company (2:27) -- The Coca-Cola Company Doesn't Make Coke (2:08) -- Coke and its Bottlers (1:57) -- Battling to Control Cost (1:32) -- The Freestyle Jet Machine (2:43) -- The Next Big Thing (2:00) -- Choice Is It (1:42) -- Credits: Coca-Cola: The Real Story Behind the Real Thing (0:45)
Control code
100047280
Dimensions
unknown
Extent
1 streaming video file (56 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
47280
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100047280
  • (Sirsi) 100047280
  • 100047280
  • (OCoLC)794939122
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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