The Resource Cola wars : message in a bottle, BBC Worldwide Ltd, (electronic resource video)

Cola wars : message in a bottle, BBC Worldwide Ltd, (electronic resource video)

Label
Cola wars : message in a bottle
Title
Cola wars
Title remainder
message in a bottle
Statement of responsibility
BBC Worldwide Ltd
Title variation
Message in a bottle
Contributor
Subject
Genre
Language
eng
Summary
This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's Tawfiq Mathlouthi tell the story of two opportunistic, politically correct Davids taking on a marketplace Goliath-and each other-while Coke executives share their plan for defense against a commercial threat that is as serious as it is unprecedented
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
http://library.link/vocab/relatedWorkOrContributorName
  • BBC Worldwide Ltd
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
51
Series statement
South-Western Introduction to Business DOD Collection 50
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Branding (Marketing)
  • International business enterprises
  • Marketing
  • Marketing
Technique
live action
Label
Cola wars : message in a bottle, BBC Worldwide Ltd, (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=33713
Instantiates
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
  • zzz
Content type MARC source
rdacontent
Contents
Battling an American Icon (1:30) -- Economic Holy War (2:26) -- Coca-Cola: An American Icon (2:44) -- Qibla Cola: A Conscience Cola (2:18) -- Mecca Cola and its Political Message (3:26) -- Mecca Cola vs. Qibla-Cola (2:32) -- Mecca Cola: Running a Business (6:45) -- Two Different Business Approaches (4:37) -- Cola Wars and Boycott in Pakistan (5:45) -- Coca-Cola's History in Pakistan (2:49) -- Boycott and Advertising of Colas (4:35) -- Mecca Cola in Morocco (4:53) -- Qibla-Cola vs. Mecca Cola in the U.K. (4:21)
Control code
100033713
Dimensions
unknown
Extent
1 streaming video file (51 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
sound, color, digital.
Publisher number
  • 33713
  • 37415s
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100033713
  • (Sirsi) 100033713
  • 100033713
  • (OCoLC)712798337
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Cola wars : message in a bottle, BBC Worldwide Ltd, (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=33713
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
  • zzz
Content type MARC source
rdacontent
Contents
Battling an American Icon (1:30) -- Economic Holy War (2:26) -- Coca-Cola: An American Icon (2:44) -- Qibla Cola: A Conscience Cola (2:18) -- Mecca Cola and its Political Message (3:26) -- Mecca Cola vs. Qibla-Cola (2:32) -- Mecca Cola: Running a Business (6:45) -- Two Different Business Approaches (4:37) -- Cola Wars and Boycott in Pakistan (5:45) -- Coca-Cola's History in Pakistan (2:49) -- Boycott and Advertising of Colas (4:35) -- Mecca Cola in Morocco (4:53) -- Qibla-Cola vs. Mecca Cola in the U.K. (4:21)
Control code
100033713
Dimensions
unknown
Extent
1 streaming video file (51 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
sound, color, digital.
Publisher number
  • 33713
  • 37415s
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100033713
  • (Sirsi) 100033713
  • 100033713
  • (OCoLC)712798337
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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