Coverart for item
The Resource Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business, Ann Handley & C.C. Chapman

Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business, Ann Handley & C.C. Chapman

Label
Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
Title
Content rules
Title remainder
how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
Statement of responsibility
Ann Handley & C.C. Chapman
Creator
Contributor
Subject
Language
eng
Summary
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base
Member of
Cataloging source
UKM
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Handley, Ann
Dewey number
658.872
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.H3577 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Chapman, C. C.
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Web sites
Target audience
adult
Label
Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business, Ann Handley & C.C. Chapman
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The case for content -- The content rules -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine: don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: This is the chapter you are looking for -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- The single biggest secret to creating a compelling customer success story (Formerly known as a case study) -- From dumpy to sexy: a FAQs makeover -- Video: show me a story -- Podcasting: Is this thing on? -- Photographs: the power of pictures -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U. S. Army: Fort Knox, Kentucky: Fort Monroe, Virginia -- AskPatty.com, Inc.: Thousand Oaks, California -- Kadient: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- This isn't goodbye, and a gift for you
Control code
ocn635455491
Dimensions
24 cm
Extent
xxii, 282 pages
Isbn
9780470648285
Lccn
2011280622
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
658.872 H192 ; XX-N ; SA ; RQ1110BT(jll).
Other physical details
illustrations
System control number
  • (Sirsi) 635455491
  • (Sirsi) 635455491
  • (OCoLC)635455491
Label
Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business, Ann Handley & C.C. Chapman
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The case for content -- The content rules -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine: don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: This is the chapter you are looking for -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- The single biggest secret to creating a compelling customer success story (Formerly known as a case study) -- From dumpy to sexy: a FAQs makeover -- Video: show me a story -- Podcasting: Is this thing on? -- Photographs: the power of pictures -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U. S. Army: Fort Knox, Kentucky: Fort Monroe, Virginia -- AskPatty.com, Inc.: Thousand Oaks, California -- Kadient: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- This isn't goodbye, and a gift for you
Control code
ocn635455491
Dimensions
24 cm
Extent
xxii, 282 pages
Isbn
9780470648285
Lccn
2011280622
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
658.872 H192 ; XX-N ; SA ; RQ1110BT(jll).
Other physical details
illustrations
System control number
  • (Sirsi) 635455491
  • (Sirsi) 635455491
  • (OCoLC)635455491

Library Locations

    • Smithville BranchBorrow it
      120 Richardson St., Smithville, MO, 64089, US
      39.373305 -94.582329
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