The Resource Diet confidential : heavy marketing with a dash of nutrition, Canadian Broadcasting Corporation, (electronic resource video)

Diet confidential : heavy marketing with a dash of nutrition, Canadian Broadcasting Corporation, (electronic resource video)

Label
Diet confidential : heavy marketing with a dash of nutrition
Title
Diet confidential
Title remainder
heavy marketing with a dash of nutrition
Statement of responsibility
Canadian Broadcasting Corporation
Title variation
Heavy marketing with a dash of nutrition
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
Every year, a new diet fad offers fresh hope to the overweight. But when the weight returns or refuses to budge, millions of hapless consumers simply jump on the next diet bandwagon. This documentary explores the machinations of media and diet empires that have fed, and continue to feed, off the Western obsession with slim and trim. With a fascinating historical overview of fad dieting, including the meteoric rise of Dr. Robert Atkins, the program looks at the marketing ingredients that go into a successful fad diet and follows one Atkins wannabe and his PR allies as they create the buzz needed for a successful product launch. Strategies undertaken by food companies to cash in on this phenomenon are also studied
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 & up
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • Canadian Broadcasting Corporation
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
46
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Cell metabolism
  • Diet
  • Food habits
  • Marketing
  • Marketing
  • Nutrition
  • Self-care, Health
Technique
live action
Label
Diet confidential : heavy marketing with a dash of nutrition, Canadian Broadcasting Corporation, (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=37467
Instantiates
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Nov. 07, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
Marketing Pressures to Eat More and Lose Weight (1:16) -- Celebrities, Fad Diets, and Weight Loss (2:20) -- A Buffet of Diet Books and Diet Gurus (3:12) -- How to Write a Diet Bestseller (4:22) -- The Rise of Dr. Atkins: From Diet Outlaw to Diet Evangelist (2:17) -- Diet Trends: Atkins and the Great Carb Fever! (2:34) -- Selling the South Beach Diet (4:47) -- Hollywood Thin: Diet Like a Star! (1:27) -- The One Woman Diet Empire (2:54) -- Selling Diets to Men (3:57) -- Eating Our Way to Fitness: Selling Food for Weight Loss (3:25) -- Magic Ingredient Diets (3:44) -- What's the Diet Buzz? Consumer Trends in the Diet Industry (5:18) -- Diet Roulette: Marketing the Next Big Diet (1:59)
Control code
100037467
Dimensions
unknown
Extent
1 streaming video file (46 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
37467
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100037467
  • (Sirsi) 100037467
  • 100037467
  • (OCoLC)712801015
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Diet confidential : heavy marketing with a dash of nutrition, Canadian Broadcasting Corporation, (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=37467
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Nov. 07, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
Marketing Pressures to Eat More and Lose Weight (1:16) -- Celebrities, Fad Diets, and Weight Loss (2:20) -- A Buffet of Diet Books and Diet Gurus (3:12) -- How to Write a Diet Bestseller (4:22) -- The Rise of Dr. Atkins: From Diet Outlaw to Diet Evangelist (2:17) -- Diet Trends: Atkins and the Great Carb Fever! (2:34) -- Selling the South Beach Diet (4:47) -- Hollywood Thin: Diet Like a Star! (1:27) -- The One Woman Diet Empire (2:54) -- Selling Diets to Men (3:57) -- Eating Our Way to Fitness: Selling Food for Weight Loss (3:25) -- Magic Ingredient Diets (3:44) -- What's the Diet Buzz? Consumer Trends in the Diet Industry (5:18) -- Diet Roulette: Marketing the Next Big Diet (1:59)
Control code
100037467
Dimensions
unknown
Extent
1 streaming video file (46 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
37467
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100037467
  • (Sirsi) 100037467
  • 100037467
  • (OCoLC)712801015
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

Library Locations

  • Administrative HeadquartersBorrow it
    15616 E 24 Highway, Independence, MO, 64055, US
    39.11165 -94.39162
  • Antioch BranchBorrow it
    6060 N. Chestnut Ave., Gladstone, MO, 64119 , US
    39.20389 -94.54657
  • Blue Ridge BranchBorrow it
    9253 Blue Ridge Blvd., Kansas City, MO, 64138 , US
    38.95633 -94.50441
  • Blue Springs North BranchBorrow it
    850 NW Hunter Drive, Blue Springs, MO, 64015, US
    39.050175 -94.273137
  • Blue Springs South BranchBorrow it
    2220 S. 7 Hwy., Blue Springs, MO, 64014, US
    38.99708 -94.27243
  • Boardwalk BranchBorrow it
    8656 N. Ambassador Drive, Kansas City, MO, 64154 , US
    39.25022 -94.65048
  • Buckner BranchBorrow it
    19 E. Jefferson St., Buckner, MO, 64016 , US
    39.13505 -94.19764
  • Camden Point BranchBorrow it
    401 Hardesty St., Camden Point, MO, 64018 , US
    39.4539877 -94.7435047
  • Claycomo BranchBorrow it
    309 NE 69 Hwy., Claycomo, MO, 64119 , US
    39.19939 -94.49869
  • Colbern Road BranchBorrow it
    1000 NE Colbern Road, Lee's Summit, MO, 64086 , US
    38.94685 -94.357025
  • Dearborn BranchBorrow it
    206 Maple Leaf Ave., Dearborn, MO, 64439, US
    39.52162 -94.77132
  • Edgerton BranchBorrow it
    404 Frank St., Edgerton, MO, 64444 , US
    39.505424 -94.632397
  • Excelsior Springs BranchBorrow it
    1460 Kearney Road, Excelsior Springs, MO, 64024 , US
    39.340407 -94.244355
  • Grain Valley BranchBorrow it
    110 Front St., Grain Valley, MO, 64029 , US
    39.015291 -94.199017
  • Grandview BranchBorrow it
    12930 Booth Lane, Grandview, MO, 64030 , US
    38.889325 -94.521551
  • Hillcrest Community Center (Library-To-Go)Borrow it
    10401 Hillcrest Road, Kansas City, MO, 64134, US
    38.935556 -94.520384
  • Kearney BranchBorrow it
    100 S. Platte-Clay Way, Kearney, MO, 64060, US
    39.371212 -94.368181
  • Lee's Summit BranchBorrow it
    150 NW Oldham Pkwy., Lee's Summit, MO, 64081 , US
    38.915628 -94.400799
  • Liberty BranchBorrow it
    1000 Kent St., Liberty, MO, 64068 , US
    39.234827 -94.433348
  • Lone Jack BranchBorrow it
    211 N. Bynum Road, Lone Jack, MO, 64070, US
    38.872371 -94.172528
  • Marlborough Community Center (Library-to-Go)Borrow it
    8200 Paseo Blvd, Kansas City, MO, 64131, US
    38.9789396 -94.5672338
  • Midwest Genealogy CenterBorrow it
    3440 S. Lee's Summit Road, Independence, MO, 64055, US
    39.055851 -94.391098
  • North Independence BranchBorrow it
    317 W. 24 Hwy., Independence, MO, 64050 , US
    39.100794 -94.418828
  • North Oak BranchBorrow it
    8700 N. Oak Street Tfwy., Kansas City, MO, 64155 , US
    39.251581 -94.576666
  • Oak Grove BranchBorrow it
    2320 S. Broadway St., Oak Grove, MO, 64075, US
    38.99155 -94.13043
  • Parkville BranchBorrow it
    8815 Tom Watson Pkwy., Parkville, MO, 64152 , US
    39.2099 -94.68334
  • Platte City BranchBorrow it
    2702 N.W. Prairie View Road, Platte City, MO, 64079, US
    39.348257 -94.758381
  • Platte County Resouce Center (Library-To-Go)Borrow it
    11724 NW Plaza Circle, Kansas City, MO, 64153, US
    39.305988 -94.685134
  • Raytown BranchBorrow it
    6131 Raytown Road, Raytown, MO, 64133, US
    39.010894 -94.462706
  • Red Bridge BranchBorrow it
    11140 Locust St., Kansas City, MO, 64131, US
    38.92449 -94.58647
  • Riverside BranchBorrow it
    2700 N.W. Vivion Road, Riverside, MO, 64150, US
    39.178749 -94.612022
  • Smithville BranchBorrow it
    120 Richardson St., Smithville, MO, 64089, US
    39.373305 -94.582329
  • South Independence BranchBorrow it
    13700 E. 35th St., Independence, MO, 64055 , US
    39.05803 -94.41822
  • Weston BranchBorrow it
    18204 Library Drive, Weston, MO, 64098 , US
    39.421434 -94.895691
  • Woodneath Library CenterBorrow it
    8900 NE Flintlock Road, Kansas City, MO, 64157, US
    39.253636 -94.467911
Processing Feedback ...