Coverart for item
The Resource Digital selling : how to use social media and the web to generate leads and sell more, Grant Leboff

Digital selling : how to use social media and the web to generate leads and sell more, Grant Leboff

Label
Digital selling : how to use social media and the web to generate leads and sell more
Title
Digital selling
Title remainder
how to use social media and the web to generate leads and sell more
Statement of responsibility
Grant Leboff
Creator
Subject
Language
eng
Summary
With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online. Until now this has been an area largely left to marketing, but as disciplines converge, sales people need to add digital skills to their existing skillset and how to translate core selling expertise into online business development. Digital Selling cuts through the abundance of information to help guide salespeople in acquiring the core digital skills needed to understand the new models of consumer behavior. It also explains how to build a brand that is relevant, visible, and has value for the consumer. Author Grant Leboff reveals why embracing the social web is vital, how sales roles change in a digital environment, how to build an online network, how to create structure and time for your lead generation, how to get noticed, and how sales and marketing can work together
Cataloging source
DLC
http://library.link/vocab/creatorName
Leboff, Grant
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Telemarketing
  • Electronic commerce
  • Selling
Target audience
adult
Label
Digital selling : how to use social media and the web to generate leads and sell more, Grant Leboff
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn954038007
Dimensions
24 cm
Edition
First Edition.
Extent
viii, 208
Isbn
9780749475079
Lccn
2016025650
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
658.872 L492 ; XX-N ; [A16BP040, #58, 6@$24.95, DLG/DDG ].
Other physical details
illustrations
System control number
  • (Sirsi) 954038007
  • (OCoLC)954038007
Label
Digital selling : how to use social media and the web to generate leads and sell more, Grant Leboff
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn954038007
Dimensions
24 cm
Edition
First Edition.
Extent
viii, 208
Isbn
9780749475079
Lccn
2016025650
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
658.872 L492 ; XX-N ; [A16BP040, #58, 6@$24.95, DLG/DDG ].
Other physical details
illustrations
System control number
  • (Sirsi) 954038007
  • (OCoLC)954038007

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