Coverart for item
The Resource Google+ for business : how Google's social network changes everything, Chris Brogan

Google+ for business : how Google's social network changes everything, Chris Brogan

Label
Google+ for business : how Google's social network changes everything
Title
Google+ for business
Title remainder
how Google's social network changes everything
Statement of responsibility
Chris Brogan
Title variation
Google plus for business
Creator
Subject
Language
eng
Summary
Brogan distills the experiences of leading-edge Google+ business adopters into powerful tactical recipes for everything from lead generation and nurturing to direct sales. From start to finish, the focus is on results
Cataloging source
DLC
http://library.link/vocab/creatorName
Brogan, Chris
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HM743.G66
LC item number
B76 2012b
Literary form
non fiction
http://library.link/vocab/subjectName
  • Online social networks
  • Internet marketing
Target audience
adult
Label
Google+ for business : how Google's social network changes everything, Chris Brogan
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 6
  • What About a Brand Page Doing Something Interesting?
  • 51
  • 5
  • First Moves with Google+
  • 53
  • Profiles Matter for Business
  • 54
  • Using Your Google+ Profile for Business
  • 54
  • Businesses Are Made of People
  • My First Touch with Google+
  • 54
  • Connections Before the Sale
  • 55
  • How You Appear to Others
  • 56
  • Your About Page: The Basics
  • 60
  • Start at the Top
  • 61
  • Your Profile Photo
  • 6
  • 61
  • Editing Your Name
  • 62
  • Editing Your Tagline
  • 62
  • Most Important Part of Your Profile: The Introduction
  • 63
  • Employment: A Useful Hack for You
  • 64
  • Links Section
  • This Sounds Like Other Social Networks
  • 64
  • Moving on from the Profile
  • 65
  • 6
  • Circles
  • 67
  • What Circling Means
  • 68
  • How Do I Know Who Is Circling Me Back?
  • 68
  • 8
  • Reciprocal Follows
  • 70
  • Creating Circles and Naming Them
  • 70
  • Outbound Circles and Inbound Circles
  • 71
  • Sharing Circles
  • 72
  • Ordering Circles
  • 72
  • Why Is Google+ So Interesting?
  • Who Should You Follow?
  • 74
  • Friendsurfing
  • 74
  • Do I Know You?
  • 74
  • Should You Circle Celebrities?
  • 75
  • More About Outbound Circles
  • 75
  • 8
  • Circle Tricks
  • 75
  • Circles Aren't a One-Time Thing
  • 77
  • Wrapping Up
  • 77
  • 7
  • Posting in the Stream
  • 79
  • Google+ Isn't a Blog, and It's More Than Twitter
  • Sharing Culture Grows and Grows
  • 80
  • Posting on Google+
  • 81
  • Sharing Options Under the Main Post Area
  • 83
  • Formatting Posted Text
  • 84
  • Posting Photos
  • 85
  • Posting Video
  • 9
  • 86
  • Posting Place and Location Data
  • 86
  • Other Post Options
  • 87
  • Disabling Comments and Reshare
  • 88
  • Importance of Sharing
  • 88
  • 8
  • Another Social Network to Manage? Really?
  • Video, Hangouts, and More
  • 91
  • Adding Video to Google+
  • 92
  • YouTube and Your Business
  • 92
  • Hangouts and Your Business
  • 93
  • Creating Video
  • 95
  • 1
  • 10
  • 9
  • A Simple Content Strategy
  • 97
  • How Others Approach Content Sharing
  • 98
  • Jennifer Cisney (Kodak)
  • 98
  • Michael Dell (CEO, Dell)
  • 99
  • Scott Monty (Ford Motor Company)
  • What Do People Do on Google+?
  • 99
  • Bill Gerth (Social Media Lead at Comcast)
  • 100
  • Biggest Content Difference (So Far) on Google+ for Business Users
  • 100
  • Restaurant Owner
  • 101
  • Community Manager/Developer
  • 102
  • Online Store
  • 10
  • 103
  • Professional Speaker or Thought Leader
  • 104
  • Writer, Photographer, and Artist
  • 105
  • Posting to Build Connections
  • 106
  • Value Your Audience's Attention
  • 106
  • 10
  • Google+ Ghost Town: One for the Naysayers
  • "Warm" Sell
  • 107
  • Attention Is a Gift
  • 108
  • Make It About Them
  • 108
  • Turn Self-Promotion into Appreciation
  • 108
  • Don't Waste Chances to Sell
  • 109
  • 12
  • Warm Sell-Warming Up a Sale
  • 109
  • Getting to Know You
  • 110
  • Difficult Sell
  • 110
  • Affiliate Marketing and Google+
  • 112
  • Two-Tier Sale
  • 113
  • Average Isn't All That It Seems
  • A Power Move-Mention Your Competitor
  • 114
  • If You're Not Directly in Sales
  • 115
  • 11
  • Growing an Audience
  • 117
  • Quality over Quantity
  • 118
  • Measuring the Size of Your Audience
  • 12
  • 118
  • Value Your Audience
  • 119
  • What Interests Your Audience
  • 120
  • What Community Means to People
  • 121
  • Bring a Campfire
  • 122
  • Connecting People Is Key
  • What People Are Saying and What It Might Mean to You
  • 122
  • Time in Between Is Important
  • 123
  • You Are a Media Company
  • 124
  • Make Your Buyer the Hero
  • 124
  • Sailing the High C's of Audience Building
  • 124
  • 12
  • 13
  • Sharing
  • 127
  • Value of Content Curation
  • 128
  • Sharing as a Practice
  • 130
  • Building Interest
  • 131
  • You Are a Magazine Publisher
  • 131
  • Why I'm Still Betting on Google+
  • Commenting on What You Share
  • 132
  • What Does Your Magazine Look Like?
  • 133
  • Two Resources to Help with Your Sharing
  • 133
  • A Sharing Workflow
  • 134
  • Can Sharing Add Direct Business Value?
  • 135
  • How Did I Get Here?
  • 15
  • 13
  • Power Plays in Google+
  • 137
  • John Herman: The Hangout Entertainer
  • 138
  • Michael Dell: The Wide Open CEO
  • 139
  • Muhammad Yunus: Changing the World
  • 139
  • Mark Horvath: Handing Out Pizza, Socks, and Hope
  • Endnotes
  • 140
  • Robert Scoble and Rackspace
  • 142
  • My Power Plays
  • 143
  • 14
  • Setting Up Your Business Page
  • 147
  • Look and Feel of the Business Pages
  • 148
  • 18
  • Rules for Business Pages
  • 148
  • Coming Soon (or Already Here)
  • 149
  • How Businesses Might Use These Pages
  • 150
  • Interesting Business Pages of Note
  • 151
  • Corcoran Group: https://plus.google.com/ 106654503918907830147/posts
  • 151
  • 2
  • Dallas Cowboys: https://plus.google.com/ 106281600940449244340/posts
  • 152
  • Intel: https://plus.google.com/ 111660275132722215045/posts
  • 152
  • Edelman Digital: https://plus.google.com/ 106069281351191490929/posls
  • 153
  • Forbes: https://plus.google.com/ 116243183460563505245/posts
  • 153
  • NASA: https://plus.google.com/ 102371865054310418159/posts
  • 153
  • Opportunity of Google+
  • Role of Your Business Page in Doing Business
  • 154
  • A Robust Business Card
  • 155
  • 15
  • Feeling Lucky?
  • 157
  • Home Bases, Outposts, and Search
  • 158
  • Social Signals
  • 19
  • 158
  • Shifting Sands
  • 160
  • How People Come to Matter
  • 161
  • Serving Suggestions for Using Google+ to Improve Your Search Results
  • 162
  • Use Your Profile
  • 163
  • Taking Full Advantage of Google+ to Help Your Business
  • Where Google+ Fits in the Business Ecosystem
  • 163
  • Stay Organic
  • 164
  • 16
  • Tactics
  • 167
  • Searchability
  • 168
  • Lead Generation
  • 105
  • 20
  • Informational Offerings
  • 170
  • Lead Nurturing
  • 171
  • Prospecting
  • 171
  • Customer Service and Community Management
  • 172
  • Direct Selling
  • 173
  • Google+ Opportunities
  • Traffic Enhancement to Your Main Site
  • 174
  • There's More
  • 175
  • 17
  • Recipes for Using GoogIe+
  • 177
  • How to Find More People to Circle on Google+
  • 178
  • How to Be Ready for Business on Google+
  • 21
  • 179
  • Promoting Yourself and Your Business on Google+
  • 182
  • Hangouts on Google+: The Best Opportunity You Rarely Take
  • 184
  • How to Use Google+ for Sales
  • 186
  • How to Set Up Your Local Business on Google+
  • 187
  • How to Use a Google+ Business Page to Your Best Advantage
  • 3
  • Preparing Yourself for Opportunity
  • 188
  • Personal Versus Business Page Recipe
  • 190
  • Are There More Recipes You Want?
  • 191
  • 18
  • Next Steps
  • 193
  • Starting Moves
  • 194
  • 23
  • Listening
  • 195
  • Posting
  • 196
  • Sharing
  • 197
  • Video
  • 198
  • Hangouts
  • 199
  • Personal Touch and Personality
  • Photos
  • 200
  • Commenting
  • 201
  • Business Pages
  • 202
  • Some Final Thoughts
  • 202
  • A Note About This Book
  • 203
  • 24
  • Blending Business and Personal
  • 25
  • Start Early
  • 26
  • What You Can Accomplish with Google+
  • 26
  • Why Is Google+ the Next Big Thing?
  • Opportunity Is What You Make of It
  • 27
  • 3
  • A Day in the Life
  • 29
  • My Personal Day in the Life of Google+
  • 30
  • Interview with Scott Monty, Ford Motor Company
  • 31
  • Interview with Greg Pak, Comic Book Author and Screen Writer
  • 4
  • 32
  • Interview with Jenny Cisney, Kodak's Chief Blogger
  • 33
  • Interview with Darren Rowse, Problogger
  • 34
  • Interview with Jacqueline Carly, Fitness Professional
  • 36
  • Some Partially Fictitious Day-in-the-Life-of Suggestions
  • 37
  • Author
  • Speculating on the Future
  • 37
  • Real Estate Agent
  • 38
  • Reporter
  • 39
  • Sales Executive
  • 39
  • Educator
  • 40
  • Photographer
  • 5
  • 41
  • Business Executive
  • 42
  • Wrapping Up
  • 43
  • 4
  • Profiles and Examples of Google+ Business Users
  • 45
  • Mike Elgan-Media Maker
  • 46
  • Facebook Is Better. Twitter Is Better. LinkedIn Is for Business
  • Matt Dooley-Intercontinental Hotels
  • 47
  • Deepak Chopra-Spiritual Advisor
  • 48
  • Rick Bakas-Wine Personality
  • 49
  • Bill Gross-Serial Entrepreneur
  • 49
  • Jeremiah Owyang-Analyst, Altimeter
  • 50
Control code
ocn803471848
Dimensions
23 cm
Edition
Second edition ; Updated and expanded edition.
Extent
x, 221 pages
Isbn
9780789750068
Lccn
2012029020
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
006.754 B786 2ND ; XX-N ; LAP ; C1301BT8.
Other physical details
illustrations
System control number
  • (Sirsi) 803471848
  • (Sirsi) 803471848
  • (OCoLC)803471848
Label
Google+ for business : how Google's social network changes everything, Chris Brogan
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 6
  • What About a Brand Page Doing Something Interesting?
  • 51
  • 5
  • First Moves with Google+
  • 53
  • Profiles Matter for Business
  • 54
  • Using Your Google+ Profile for Business
  • 54
  • Businesses Are Made of People
  • My First Touch with Google+
  • 54
  • Connections Before the Sale
  • 55
  • How You Appear to Others
  • 56
  • Your About Page: The Basics
  • 60
  • Start at the Top
  • 61
  • Your Profile Photo
  • 6
  • 61
  • Editing Your Name
  • 62
  • Editing Your Tagline
  • 62
  • Most Important Part of Your Profile: The Introduction
  • 63
  • Employment: A Useful Hack for You
  • 64
  • Links Section
  • This Sounds Like Other Social Networks
  • 64
  • Moving on from the Profile
  • 65
  • 6
  • Circles
  • 67
  • What Circling Means
  • 68
  • How Do I Know Who Is Circling Me Back?
  • 68
  • 8
  • Reciprocal Follows
  • 70
  • Creating Circles and Naming Them
  • 70
  • Outbound Circles and Inbound Circles
  • 71
  • Sharing Circles
  • 72
  • Ordering Circles
  • 72
  • Why Is Google+ So Interesting?
  • Who Should You Follow?
  • 74
  • Friendsurfing
  • 74
  • Do I Know You?
  • 74
  • Should You Circle Celebrities?
  • 75
  • More About Outbound Circles
  • 75
  • 8
  • Circle Tricks
  • 75
  • Circles Aren't a One-Time Thing
  • 77
  • Wrapping Up
  • 77
  • 7
  • Posting in the Stream
  • 79
  • Google+ Isn't a Blog, and It's More Than Twitter
  • Sharing Culture Grows and Grows
  • 80
  • Posting on Google+
  • 81
  • Sharing Options Under the Main Post Area
  • 83
  • Formatting Posted Text
  • 84
  • Posting Photos
  • 85
  • Posting Video
  • 9
  • 86
  • Posting Place and Location Data
  • 86
  • Other Post Options
  • 87
  • Disabling Comments and Reshare
  • 88
  • Importance of Sharing
  • 88
  • 8
  • Another Social Network to Manage? Really?
  • Video, Hangouts, and More
  • 91
  • Adding Video to Google+
  • 92
  • YouTube and Your Business
  • 92
  • Hangouts and Your Business
  • 93
  • Creating Video
  • 95
  • 1
  • 10
  • 9
  • A Simple Content Strategy
  • 97
  • How Others Approach Content Sharing
  • 98
  • Jennifer Cisney (Kodak)
  • 98
  • Michael Dell (CEO, Dell)
  • 99
  • Scott Monty (Ford Motor Company)
  • What Do People Do on Google+?
  • 99
  • Bill Gerth (Social Media Lead at Comcast)
  • 100
  • Biggest Content Difference (So Far) on Google+ for Business Users
  • 100
  • Restaurant Owner
  • 101
  • Community Manager/Developer
  • 102
  • Online Store
  • 10
  • 103
  • Professional Speaker or Thought Leader
  • 104
  • Writer, Photographer, and Artist
  • 105
  • Posting to Build Connections
  • 106
  • Value Your Audience's Attention
  • 106
  • 10
  • Google+ Ghost Town: One for the Naysayers
  • "Warm" Sell
  • 107
  • Attention Is a Gift
  • 108
  • Make It About Them
  • 108
  • Turn Self-Promotion into Appreciation
  • 108
  • Don't Waste Chances to Sell
  • 109
  • 12
  • Warm Sell-Warming Up a Sale
  • 109
  • Getting to Know You
  • 110
  • Difficult Sell
  • 110
  • Affiliate Marketing and Google+
  • 112
  • Two-Tier Sale
  • 113
  • Average Isn't All That It Seems
  • A Power Move-Mention Your Competitor
  • 114
  • If You're Not Directly in Sales
  • 115
  • 11
  • Growing an Audience
  • 117
  • Quality over Quantity
  • 118
  • Measuring the Size of Your Audience
  • 12
  • 118
  • Value Your Audience
  • 119
  • What Interests Your Audience
  • 120
  • What Community Means to People
  • 121
  • Bring a Campfire
  • 122
  • Connecting People Is Key
  • What People Are Saying and What It Might Mean to You
  • 122
  • Time in Between Is Important
  • 123
  • You Are a Media Company
  • 124
  • Make Your Buyer the Hero
  • 124
  • Sailing the High C's of Audience Building
  • 124
  • 12
  • 13
  • Sharing
  • 127
  • Value of Content Curation
  • 128
  • Sharing as a Practice
  • 130
  • Building Interest
  • 131
  • You Are a Magazine Publisher
  • 131
  • Why I'm Still Betting on Google+
  • Commenting on What You Share
  • 132
  • What Does Your Magazine Look Like?
  • 133
  • Two Resources to Help with Your Sharing
  • 133
  • A Sharing Workflow
  • 134
  • Can Sharing Add Direct Business Value?
  • 135
  • How Did I Get Here?
  • 15
  • 13
  • Power Plays in Google+
  • 137
  • John Herman: The Hangout Entertainer
  • 138
  • Michael Dell: The Wide Open CEO
  • 139
  • Muhammad Yunus: Changing the World
  • 139
  • Mark Horvath: Handing Out Pizza, Socks, and Hope
  • Endnotes
  • 140
  • Robert Scoble and Rackspace
  • 142
  • My Power Plays
  • 143
  • 14
  • Setting Up Your Business Page
  • 147
  • Look and Feel of the Business Pages
  • 148
  • 18
  • Rules for Business Pages
  • 148
  • Coming Soon (or Already Here)
  • 149
  • How Businesses Might Use These Pages
  • 150
  • Interesting Business Pages of Note
  • 151
  • Corcoran Group: https://plus.google.com/ 106654503918907830147/posts
  • 151
  • 2
  • Dallas Cowboys: https://plus.google.com/ 106281600940449244340/posts
  • 152
  • Intel: https://plus.google.com/ 111660275132722215045/posts
  • 152
  • Edelman Digital: https://plus.google.com/ 106069281351191490929/posls
  • 153
  • Forbes: https://plus.google.com/ 116243183460563505245/posts
  • 153
  • NASA: https://plus.google.com/ 102371865054310418159/posts
  • 153
  • Opportunity of Google+
  • Role of Your Business Page in Doing Business
  • 154
  • A Robust Business Card
  • 155
  • 15
  • Feeling Lucky?
  • 157
  • Home Bases, Outposts, and Search
  • 158
  • Social Signals
  • 19
  • 158
  • Shifting Sands
  • 160
  • How People Come to Matter
  • 161
  • Serving Suggestions for Using Google+ to Improve Your Search Results
  • 162
  • Use Your Profile
  • 163
  • Taking Full Advantage of Google+ to Help Your Business
  • Where Google+ Fits in the Business Ecosystem
  • 163
  • Stay Organic
  • 164
  • 16
  • Tactics
  • 167
  • Searchability
  • 168
  • Lead Generation
  • 105
  • 20
  • Informational Offerings
  • 170
  • Lead Nurturing
  • 171
  • Prospecting
  • 171
  • Customer Service and Community Management
  • 172
  • Direct Selling
  • 173
  • Google+ Opportunities
  • Traffic Enhancement to Your Main Site
  • 174
  • There's More
  • 175
  • 17
  • Recipes for Using GoogIe+
  • 177
  • How to Find More People to Circle on Google+
  • 178
  • How to Be Ready for Business on Google+
  • 21
  • 179
  • Promoting Yourself and Your Business on Google+
  • 182
  • Hangouts on Google+: The Best Opportunity You Rarely Take
  • 184
  • How to Use Google+ for Sales
  • 186
  • How to Set Up Your Local Business on Google+
  • 187
  • How to Use a Google+ Business Page to Your Best Advantage
  • 3
  • Preparing Yourself for Opportunity
  • 188
  • Personal Versus Business Page Recipe
  • 190
  • Are There More Recipes You Want?
  • 191
  • 18
  • Next Steps
  • 193
  • Starting Moves
  • 194
  • 23
  • Listening
  • 195
  • Posting
  • 196
  • Sharing
  • 197
  • Video
  • 198
  • Hangouts
  • 199
  • Personal Touch and Personality
  • Photos
  • 200
  • Commenting
  • 201
  • Business Pages
  • 202
  • Some Final Thoughts
  • 202
  • A Note About This Book
  • 203
  • 24
  • Blending Business and Personal
  • 25
  • Start Early
  • 26
  • What You Can Accomplish with Google+
  • 26
  • Why Is Google+ the Next Big Thing?
  • Opportunity Is What You Make of It
  • 27
  • 3
  • A Day in the Life
  • 29
  • My Personal Day in the Life of Google+
  • 30
  • Interview with Scott Monty, Ford Motor Company
  • 31
  • Interview with Greg Pak, Comic Book Author and Screen Writer
  • 4
  • 32
  • Interview with Jenny Cisney, Kodak's Chief Blogger
  • 33
  • Interview with Darren Rowse, Problogger
  • 34
  • Interview with Jacqueline Carly, Fitness Professional
  • 36
  • Some Partially Fictitious Day-in-the-Life-of Suggestions
  • 37
  • Author
  • Speculating on the Future
  • 37
  • Real Estate Agent
  • 38
  • Reporter
  • 39
  • Sales Executive
  • 39
  • Educator
  • 40
  • Photographer
  • 5
  • 41
  • Business Executive
  • 42
  • Wrapping Up
  • 43
  • 4
  • Profiles and Examples of Google+ Business Users
  • 45
  • Mike Elgan-Media Maker
  • 46
  • Facebook Is Better. Twitter Is Better. LinkedIn Is for Business
  • Matt Dooley-Intercontinental Hotels
  • 47
  • Deepak Chopra-Spiritual Advisor
  • 48
  • Rick Bakas-Wine Personality
  • 49
  • Bill Gross-Serial Entrepreneur
  • 49
  • Jeremiah Owyang-Analyst, Altimeter
  • 50
Control code
ocn803471848
Dimensions
23 cm
Edition
Second edition ; Updated and expanded edition.
Extent
x, 221 pages
Isbn
9780789750068
Lccn
2012029020
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
006.754 B786 2ND ; XX-N ; LAP ; C1301BT8.
Other physical details
illustrations
System control number
  • (Sirsi) 803471848
  • (Sirsi) 803471848
  • (OCoLC)803471848

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