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The Resource HBR guide to persuasive presentations, Nancy Duarte

HBR guide to persuasive presentations, Nancy Duarte

Label
HBR guide to persuasive presentations
Title
HBR guide to persuasive presentations
Statement of responsibility
Nancy Duarte
Title variation
  • Harvard Business Review guide to persuasive presentations
  • Persuasive presentations
Creator
Subject
Language
eng
Summary
Provides the tools and confidence needed to get results from your presentations
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Duarte, Nancy
Dewey number
658.4/52
Illustrations
illustrations
Index
index present
LC call number
HF5718.22
LC item number
.D817 2012
Literary form
non fiction
http://library.link/vocab/subjectName
  • Business presentations
  • Persuasion (Psychology)
Target audience
adult
Label
HBR guide to persuasive presentations, Nancy Duarte
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Audience: know your audience and build empathy: Understand the audience's power ; Segment the audience ; Present clearly and concisely to senior executives ; Get to know your audience ; Define how you'll change the audience ; Find common ground -- Message: develop persuasive content: Define your big idea ; Generate content to support the big idea ; Anticipate resistance ; Amplify your message through contrast -- Build an effective call to action ; Choose your best ideas ; Organize your thoughts ; Balance analytical and emotional appeal ; Lose the jargon ; Craft sound bites -- Story: use storytelling principles and structure to engage your audience: Apply storytelling principles ; Create a solid structure ; Craft the beginning ; Develop the middle ; Make the ending powerful ; Add emotional texture ; Use metaphors as your glue ; Create something they'll always remember -- Media: identify the best modes for communicating your message: Choose the right vehicle for your message ; Make the most of slide software ; Determine the right length for your presentation ; Persuade beyond the stage ; Share the stage -- Slides: conceptualize and simplify the display of information: Think like a designer ; Create slides people can "get" in three seconds ; Choose the right type of slide ; Storyboard one idea per slide ; Avoid visual clichés ; Arrange slide elements with care ; Clarify the data ; Turn words into diagrams ; Use the right number of slides ; Know when to animate (and when it's overkill) -- Delivery: deliver your presentation authentically: Rehearse your material well ; Know the venue and schedule ; Anticipate technology glitches ; Manage your stage fright ; Set the right tone for your talk ; Be yourself ; Communicate with your body ; Communicate with your voice ; Make your stories come to life ; Work effectively with your interpreter ; Get the most out of your Q&A ; Build trust with a remote audience ; Keep remote listeners interested ; Keep your remote presentation running smoothly -- Impact, measure, and increase, your presentation's impact on your audience: Build relationships through social media ; Spread your ideas with social media ; Gauge whether you've connected with people ; Follow up after your talk
Control code
ocn778420944
Dimensions
23 cm
Extent
xvii, 229 pages
Isbn
9781422187104
Lccn
2012019634
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
658.452 D85H ; XX-N ; SA ; LAP ; C1303QU1.
Other physical details
illustrations
System control number
  • (Sirsi) 778420944
  • (Sirsi) 778420944
  • (OCoLC)778420944
Label
HBR guide to persuasive presentations, Nancy Duarte
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Audience: know your audience and build empathy: Understand the audience's power ; Segment the audience ; Present clearly and concisely to senior executives ; Get to know your audience ; Define how you'll change the audience ; Find common ground -- Message: develop persuasive content: Define your big idea ; Generate content to support the big idea ; Anticipate resistance ; Amplify your message through contrast -- Build an effective call to action ; Choose your best ideas ; Organize your thoughts ; Balance analytical and emotional appeal ; Lose the jargon ; Craft sound bites -- Story: use storytelling principles and structure to engage your audience: Apply storytelling principles ; Create a solid structure ; Craft the beginning ; Develop the middle ; Make the ending powerful ; Add emotional texture ; Use metaphors as your glue ; Create something they'll always remember -- Media: identify the best modes for communicating your message: Choose the right vehicle for your message ; Make the most of slide software ; Determine the right length for your presentation ; Persuade beyond the stage ; Share the stage -- Slides: conceptualize and simplify the display of information: Think like a designer ; Create slides people can "get" in three seconds ; Choose the right type of slide ; Storyboard one idea per slide ; Avoid visual clichés ; Arrange slide elements with care ; Clarify the data ; Turn words into diagrams ; Use the right number of slides ; Know when to animate (and when it's overkill) -- Delivery: deliver your presentation authentically: Rehearse your material well ; Know the venue and schedule ; Anticipate technology glitches ; Manage your stage fright ; Set the right tone for your talk ; Be yourself ; Communicate with your body ; Communicate with your voice ; Make your stories come to life ; Work effectively with your interpreter ; Get the most out of your Q&A ; Build trust with a remote audience ; Keep remote listeners interested ; Keep your remote presentation running smoothly -- Impact, measure, and increase, your presentation's impact on your audience: Build relationships through social media ; Spread your ideas with social media ; Gauge whether you've connected with people ; Follow up after your talk
Control code
ocn778420944
Dimensions
23 cm
Extent
xvii, 229 pages
Isbn
9781422187104
Lccn
2012019634
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
658.452 D85H ; XX-N ; SA ; LAP ; C1303QU1.
Other physical details
illustrations
System control number
  • (Sirsi) 778420944
  • (Sirsi) 778420944
  • (OCoLC)778420944

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