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The Resource Hot button marketing, Barry Feig

Hot button marketing, Barry Feig

Label
Hot button marketing
Title
Hot button marketing
Statement of responsibility
Barry Feig
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Feig, Barry
Dewey number
658.8501/9
Illustrations
illustrations
Index
index present
LC call number
HF5438.8.P75
LC item number
F45 2006
Literary form
non fiction
http://library.link/vocab/subjectName
  • Selling
  • Consumer behavior
  • Consumption (Economics)
Target audience
adult
Label
Hot button marketing, Barry Feig
Link
http://www.loc.gov/catdir/toc/ecip0613/2006014705.html
Instantiates
Publication
Copyright
Note
  • Includes index
  • "Push the emotional buttons that get people to buy."
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The hot button principle -- The universality of hot buttons -- How hot buttons influence behavior -- How to find your buyers' hot buttons -- Hot button #1 The desire for control -- Hot button #2 I'm better than you -- Hot button #3 The excitement of discovery -- Hot button #4 Revaluing -- Hot button #5 Family values -- Hot button #6 The desire to belong -- Hot button #7 Fun is its own reward -- Hot button #8 Poverty of time -- Hot button #9 The desire to get the best -- Hot button #10 Self-achievement -- Hot button #11 Sex, love, and romance -- Hot button #12 The nurturing response -- Hot button #13 Reinventing oneself -- Hot button #14 Make me smarter -- Hot button #15 Power, dominance, and influence -- Hot button #16 Wish fulfillment
Control code
ocm68693857
Dimensions
19 cm
Extent
viii, 263 pages
Isbn
9781593375164
Lccn
2006014705
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
658.85019 F323 ; L ; XX-N ; C1106BT1 (NO).
Other control number
9781593375164
Other physical details
illustrations
System control number
  • (Sirsi) o68693857
  • (Sirsi) o68693857
  • o68693857
Label
Hot button marketing, Barry Feig
Link
http://www.loc.gov/catdir/toc/ecip0613/2006014705.html
Publication
Copyright
Note
  • Includes index
  • "Push the emotional buttons that get people to buy."
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The hot button principle -- The universality of hot buttons -- How hot buttons influence behavior -- How to find your buyers' hot buttons -- Hot button #1 The desire for control -- Hot button #2 I'm better than you -- Hot button #3 The excitement of discovery -- Hot button #4 Revaluing -- Hot button #5 Family values -- Hot button #6 The desire to belong -- Hot button #7 Fun is its own reward -- Hot button #8 Poverty of time -- Hot button #9 The desire to get the best -- Hot button #10 Self-achievement -- Hot button #11 Sex, love, and romance -- Hot button #12 The nurturing response -- Hot button #13 Reinventing oneself -- Hot button #14 Make me smarter -- Hot button #15 Power, dominance, and influence -- Hot button #16 Wish fulfillment
Control code
ocm68693857
Dimensions
19 cm
Extent
viii, 263 pages
Isbn
9781593375164
Lccn
2006014705
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
658.85019 F323 ; L ; XX-N ; C1106BT1 (NO).
Other control number
9781593375164
Other physical details
illustrations
System control number
  • (Sirsi) o68693857
  • (Sirsi) o68693857
  • o68693857

Library Locations

    • Blue Springs South BranchBorrow it
      2220 S. 7 Hwy., Blue Springs, MO, 64014, US
      38.99708 -94.27243
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