The Resource How the kids took over : child-driven marketing, Canadian Broadcasting Corporation, (electronic resource video)

How the kids took over : child-driven marketing, Canadian Broadcasting Corporation, (electronic resource video)

Label
How the kids took over : child-driven marketing
Title
How the kids took over
Title remainder
child-driven marketing
Statement of responsibility
Canadian Broadcasting Corporation
Title variation
Child-driven marketing
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
Despite the success of Harry Potter, there's nothing magic about marketing to kids-corporations have it down to a science. This program explores the high-stakes world of child-driven market research, in which vast resources are dedicated to gauging the desires and buying power of young customers. Depicting a wide range of research strategies-including home visits and "brainstorming sessions" that earnestly mine youngsters' imaginations-the program presents views from marketing experts as well as from activists opposed to the commercial manipulation of children. Among these are Ralph Nader, Senator Tom Harkin (D-Iowa), and Consuming Kids author Susan Linn
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 & up
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • Canadian Broadcasting Corporation
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
49
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Consumer behavior
  • Advertising and children
  • Marketing
  • Marketing
  • Mass media
Technique
live action
Label
How the kids took over : child-driven marketing, Canadian Broadcasting Corporation, (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=37470
Instantiates
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Nov. 07, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
Marketers Target Kids (1:13) -- Kids and Billion Dollar Brands (2:34) -- The History of Marketing to Kids: TV and a New Vision of Childhood (2:02) -- The History of Marketing to Kids: Marketing to a Newly Kid-Centered Society (2:18) -- The History of Marketing to Kids: Movies and Merchandise (1:22) -- The History of Marketing to Kids: Program Length Commercials (1:52) -- The History of Marketing to Kids: Kids as Targeted Consumers (1:52) -- Targeted Kids: Market Researchers Invade Homes (2:39) -- Targeted Kids: Market Researchers Invade Schools (2:18) -- Nagging Influences the Consumer Behavior of Parents (3:13) -- Campaign for a Commercial-Free Childhood (3:35) -- Kids at the Epicenter of Consumer Culture (3:34) -- The Family Travel Industry (2:51) -- "Tween" Market Research (3:57) -- Profiting from the Minds of Kids (2:53) -- Ralph Nader Joins the Campaign for a Commercial-Free Childhood (2:09) -- Marketing to Babies (4:24) -- Cradle to Grave Brand Loyalty (1:24)
Control code
100037470
Dimensions
unknown
Extent
1 streaming video file (49 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
37470
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100037470
  • (Sirsi) 100037470
  • 100037470
  • (OCoLC)712801037
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
How the kids took over : child-driven marketing, Canadian Broadcasting Corporation, (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=37470
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Nov. 07, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
Marketers Target Kids (1:13) -- Kids and Billion Dollar Brands (2:34) -- The History of Marketing to Kids: TV and a New Vision of Childhood (2:02) -- The History of Marketing to Kids: Marketing to a Newly Kid-Centered Society (2:18) -- The History of Marketing to Kids: Movies and Merchandise (1:22) -- The History of Marketing to Kids: Program Length Commercials (1:52) -- The History of Marketing to Kids: Kids as Targeted Consumers (1:52) -- Targeted Kids: Market Researchers Invade Homes (2:39) -- Targeted Kids: Market Researchers Invade Schools (2:18) -- Nagging Influences the Consumer Behavior of Parents (3:13) -- Campaign for a Commercial-Free Childhood (3:35) -- Kids at the Epicenter of Consumer Culture (3:34) -- The Family Travel Industry (2:51) -- "Tween" Market Research (3:57) -- Profiting from the Minds of Kids (2:53) -- Ralph Nader Joins the Campaign for a Commercial-Free Childhood (2:09) -- Marketing to Babies (4:24) -- Cradle to Grave Brand Loyalty (1:24)
Control code
100037470
Dimensions
unknown
Extent
1 streaming video file (49 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
37470
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100037470
  • (Sirsi) 100037470
  • 100037470
  • (OCoLC)712801037
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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