The Resource Invisible influence : the hidden forces that shape behavior, Jonah Berger

Invisible influence : the hidden forces that shape behavior, Jonah Berger

Label
Invisible influence : the hidden forces that shape behavior
Title
Invisible influence
Title remainder
the hidden forces that shape behavior
Statement of responsibility
Jonah Berger
Creator
Author
Subject
Language
eng
Summary
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people<U+0019>s behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Cataloging source
YDXCP
Dewey number
302.13
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Target audience
adult
Label
Invisible influence : the hidden forces that shape behavior, Jonah Berger
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • How to be a better negotiator
  • Explaining blockbusters
  • Why copycats get bigger tips
  • Avoiding group think
  • 2
  • A Horse of a Different Color
  • 63
  • Why successful athletes have older siblings
  • Drive for distinction
  • How ordering with others can ruin your meal
  • 1
  • Yogi Berra was right
  • Independence with a side of cranberry sauce
  • Why other peoples' kids look the same but yours are completely unique
  • Why Spoils Illustrated sells similarity while Vogue deals in difference
  • 3
  • Not If They're Doing It
  • 99
  • Why companies send celebrities free gifts-from their competitors
  • How' choices communicate who we are
  • When conservatives like generous welfare policies and liberals like stringent ones
  • Monkey See, Monkey Do
  • Why frogs lie
  • "Acting White" and minority achievement
  • The $300,000 watch that doesn't tell time
  • Why expensive products don't use logos
  • Why Louis Vuitton should encourage counterfeiting
  • Explaining fashion cycles
  • Shifting signals to help health
  • 4
  • Similar but Different
  • 147
  • 19
  • Predicting the Color of the Year
  • Why hurricanes influence baby names
  • How similarity shapes success
  • What Chinese characters teach us about what will be popular next
  • Why familiarity leads to liking
  • Sex, chickens, and Calvin Coolidge
  • Goldilocks Effect
  • Old and new at the same time
  • Engineering for optimal distinctiveness
  • Using a horse head to sell cars
  • Why we mist others-even when they are wrong
  • 5
  • Come On Baby, Light My Fire
  • 187
  • What cockroaches can teach us about motivation
  • Why others make us faster runners but worse parallel parkers
  • Using peers to save energy
  • Importance of relative performance
  • Could losing be a good thing?
  • Why favorites are more likely to quit
  • Motivating employees, students, and others to work harder
  • When a Sprite is a Coke
  • How others provide information, and pressure
  • Why manned people look alike
  • Ice cream and monkey brains
Control code
ocn928481033
Dimensions
22 cm
Edition
First Simon & Schuster hardcover edition.
Extent
vi, 264 pages
Isbn
9781476759692
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
302.13 B453 ; XX-N ; [A15BP033, #64, 8@$26.99, DLG/CD].
Other physical details
illustrations
System control number
  • (Sirsi) 928481033
  • (OCoLC)928481033

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