The Resource Maxed messages : launching a new ad campaign, 4 Learning (Firm), (electronic resource video)

Maxed messages : launching a new ad campaign, 4 Learning (Firm), (electronic resource video)

Label
Maxed messages : launching a new ad campaign
Title
Maxed messages
Title remainder
launching a new ad campaign
Statement of responsibility
4 Learning (Firm)
Title variation
Launching a new ad campaign
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
The popular bread-spread Marmite is headed for store shelves in a new squeezable bottle-and now the public must be alerted and mobilized. This program examines the formation of the advertising campaign that will launch the product. Going inside creative meetings and consumer testing sessions, the program follows the evolution of TV ad messages from storyboarded pitches to the final chosen concept. Attempts in both TV and print highlight the challenge of appearing edgy and trustworthy at the same time. Problems increase when a favored print-ad approach doesn't jibe with the realities of the product-until the product is modified to match the ads
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
Big squeeze (Television program : 2006)
Intended audience
12 & up
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • 4 Learning (Firm)
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
25
Series statement
The Big Squeeze: Rejuvenating a Century-Old Brand
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Branding (Marketing)
  • Management
  • Marketing
  • Marketing
Technique
live action
Label
Maxed messages : launching a new ad campaign, 4 Learning (Firm), (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=36451
Instantiates
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Jan. 03, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
New Product Launch: Print Ads (3:53) -- New Product Launch: Television Ads (3:15) -- New and Old Advertising Images (5:13) -- Consumers Evaluate Potential Ads (3:28) -- Overcoming a Marketing Challenge (4:50) -- Marmite's Launch Campaign Approved (2:58)
Control code
100036451
Dimensions
unknown
Extent
1 streaming video file (25 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
  • 36448s
  • 36451
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100036451
  • (Sirsi) 100036451
  • 100036451
  • (OCoLC)709673138
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Maxed messages : launching a new ad campaign, 4 Learning (Firm), (electronic resource video)
Link
https://mcpl.idm.oclc.org/login?url=http://avod.films.com/PortalPlaylists.aspx?aid=20017&xtid=36451
Copyright
Note
  • Encoded with permission for digital streaming by Films Media Group on Jan. 03, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
unspecified
Content type code
zzz
Content type MARC source
rdacontent
Contents
New Product Launch: Print Ads (3:53) -- New Product Launch: Television Ads (3:15) -- New and Old Advertising Images (5:13) -- Consumers Evaluate Potential Ads (3:28) -- Overcoming a Marketing Challenge (4:50) -- Marmite's Launch Campaign Approved (2:58)
Control code
100036451
Dimensions
unknown
Extent
1 streaming video file (25 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color, digital file.
Publisher number
  • 36448s
  • 36451
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) 100036451
  • (Sirsi) 100036451
  • 100036451
  • (OCoLC)709673138
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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