Coverart for item
The Resource Purple cow : transform your business by being remarkable, Seth Godin

Purple cow : transform your business by being remarkable, Seth Godin

Label
Purple cow : transform your business by being remarkable
Title
Purple cow
Title remainder
transform your business by being remarkable
Statement of responsibility
Seth Godin
Title variation
Transform your business by being remarkable
Creator
Author
Subject
Genre
Language
eng
Summary
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth
Cataloging source
DLC
http://library.link/vocab/creatorName
Godin, Seth
Dewey number
658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
Target audience
adult
Label
Purple cow : transform your business by being remarkable, Seth Godin
Instantiates
Publication
Note
  • Includes index
  • Original copyright: 2002
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn438052981
Dimensions
18 cm
Extent
x, 210 pages
Isbn
9781591843177
Lccn
2009035849
Media category
unmediated
Media MARC source
rdamedia
Note
658.8 G544P ; XX-N ; [A16BP089, #17, 6@$23.95, DLG/CD].
Other physical details
illustrations
System control number
(OCoLC)438052981
Label
Purple cow : transform your business by being remarkable, Seth Godin
Publication
Note
  • Includes index
  • Original copyright: 2002
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn438052981
Dimensions
18 cm
Extent
x, 210 pages
Isbn
9781591843177
Lccn
2009035849
Media category
unmediated
Media MARC source
rdamedia
Note
658.8 G544P ; XX-N ; [A16BP089, #17, 6@$23.95, DLG/CD].
Other physical details
illustrations
System control number
(OCoLC)438052981

Library Locations

    • Blue Ridge BranchBorrow it
      9253 Blue Ridge Blvd., Kansas City, MO, 64138 , US
      38.95633 -94.50441
    • Boardwalk BranchBorrow it
      8656 N. Ambassador Drive, Kansas City, MO, 64154 , US
      39.25022 -94.65048
    • Lee's Summit BranchBorrow it
      150 NW Oldham Pkwy., Lee's Summit, MO, 64081 , US
      38.915628 -94.400799
    • North Independence BranchBorrow it
      317 W. 24 Hwy., Independence, MO, 64050 , US
      39.100794 -94.418828
    • Red Bridge BranchBorrow it
      11140 Locust St., Kansas City, MO, 64131, US
      38.92449 -94.58647
    • Woodneath Library CenterBorrow it
      8900 NE Flintlock Road, Kansas City, MO, 64157, US
      39.253636 -94.467911
Processing Feedback ...