Coverart for item
The Resource Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business, David Siteman Garland

Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business, David Siteman Garland

Label
Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business
Title
Smarter, faster, cheaper
Title remainder
non-boring, fluff-free strategies for marketing and promoting your business
Statement of responsibility
David Siteman Garland
Creator
Subject
Language
eng
Summary
Gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques
Cataloging source
DLC
http://library.link/vocab/creatorName
Garland, David Siteman
Dewey number
658.8/02
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Industrial promotion
Target audience
adult
Label
Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business, David Siteman Garland
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The shift : finding those eyeballs and big mouths -- Create your foundation : be a human, not a company -- Become a trusted resource : because nobody cares about your product -- Selling sucks : to educate, inspire, and entertain is fun -- Be your own media source -- The art and science of experimenting and creating content -- Tapping into the power of online video : forget viral, focus on function -- Market and promote your business by helping others -- Keys to marketing, promoting, and building your community -- Create a sharable and spreadable website -- Expanding your network : the art of digital schmoozing -- The reputation in the transparent world we live in : doing business now is like being on camera 24/7 -- Respect the blogger and new media -- How to connect with anyone you want : using your content, connections, and products as a handshake -- Traditional advertising is dying : the rise of creative paid sponsorships and social marketing -- Take it offline
Control code
ocn635494128
Dimensions
24 cm
Extent
xxiv, 230 pages
Isbn
9780470647929
Lccn
2010028570
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
658.802 G183 ; XX-N ; RQ1102BT(jll).
System control number
  • (Sirsi) 635494128
  • (Sirsi) 635494128
  • (OCoLC)635494128
Label
Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business, David Siteman Garland
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The shift : finding those eyeballs and big mouths -- Create your foundation : be a human, not a company -- Become a trusted resource : because nobody cares about your product -- Selling sucks : to educate, inspire, and entertain is fun -- Be your own media source -- The art and science of experimenting and creating content -- Tapping into the power of online video : forget viral, focus on function -- Market and promote your business by helping others -- Keys to marketing, promoting, and building your community -- Create a sharable and spreadable website -- Expanding your network : the art of digital schmoozing -- The reputation in the transparent world we live in : doing business now is like being on camera 24/7 -- Respect the blogger and new media -- How to connect with anyone you want : using your content, connections, and products as a handshake -- Traditional advertising is dying : the rise of creative paid sponsorships and social marketing -- Take it offline
Control code
ocn635494128
Dimensions
24 cm
Extent
xxiv, 230 pages
Isbn
9780470647929
Lccn
2010028570
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
658.802 G183 ; XX-N ; RQ1102BT(jll).
System control number
  • (Sirsi) 635494128
  • (Sirsi) 635494128
  • (OCoLC)635494128

Library Locations

    • Parkville BranchBorrow it
      8815 Tom Watson Pkwy., Parkville, MO, 64152 , US
      39.2099 -94.68334
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