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The Resource The Hacking of the American mind : The science behind the corporate takeover of our bodies and brains, Robert H. Lustig, (electronic resource)
The Hacking of the American mind : The science behind the corporate takeover of our bodies and brains, Robert H. Lustig, (electronic resource)
Resource Information
The item The Hacking of the American mind : The science behind the corporate takeover of our bodies and brains, Robert H. Lustig, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Mid-Continent Public Library.This item is available to borrow from all library branches.
Resource Information
The item The Hacking of the American mind : The science behind the corporate takeover of our bodies and brains, Robert H. Lustig, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Mid-Continent Public Library.
This item is available to borrow from all library branches.
- Summary
- "Explores how industry has manipulated our most deep-seated survival instincts."--David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times-bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery--our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin--because our ancestors were more likely to survive if they were constantly motivated--with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture
- Language
- eng
- Edition
- Unabridged.
- Extent
- 1 online resource (1 audio file (10 hr., 33 min., 53 sec.))
- Isbn
- 9780525498308
- Label
- The Hacking of the American mind : The science behind the corporate takeover of our bodies and brains
- Title
- The Hacking of the American mind
- Title remainder
- The science behind the corporate takeover of our bodies and brains
- Statement of responsibility
- Robert H. Lustig
- Language
- eng
- Summary
- "Explores how industry has manipulated our most deep-seated survival instincts."--David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times-bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery--our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin--because our ancestors were more likely to survive if they were constantly motivated--with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture
- Accompanying matter
- technical information on music
- Cataloging source
- TEFOD
- http://library.link/vocab/creatorName
- Lustig, Robert H
- Dewey number
- 152.4/2
- Form of composition
- not applicable
- Format of music
- not applicable
- LC call number
- BF575.H27
- Literary text for sound recordings
- other
- Music parts
- not applicable
- PerformerNote
- Read by Robert H. Lustig
- http://library.link/vocab/subjectName
-
- Happiness
- Pleasure
- Contentment
- Satisfaction
- Transposition and arrangement
- not applicable
- Label
- The Hacking of the American mind : The science behind the corporate takeover of our bodies and brains, Robert H. Lustig, (electronic resource)
- Link
- Antecedent source
- unknown
- Capture and storage technique
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- not applicable
- Configuration of playback channels
- unknown
- Content category
- spoken word
- Content type code
-
- spw
- Content type MARC source
- rdacontent
- Control code
- on1003642294
- Dimensions
-
- not applicable
- unknown
- Edition
- Unabridged.
- Extent
- 1 online resource (1 audio file (10 hr., 33 min., 53 sec.))
- File format
- unknown
- Form of item
- online
- Groove width / pitch
- not applicable
- Isbn
- 9780525498308
- Kind of cutting
- not applicable
- Kind of disc cylinder or tape
- not applicable
- Kind of material
- unknown
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- digital
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- sound
- Special playback characteristics
- digital recording
- Specific material designation
-
- other
- remote
- Speed
- other
- Stock number
- 5CE27011-DEB9-4EBF-B4F0-08BE390FA611
- System control number
-
- (Sirsi) o1003642294
- (OCoLC)1003642294
- Tape configuration
- not applicable
- Tape width
- not applicable
- Label
- The Hacking of the American mind : The science behind the corporate takeover of our bodies and brains, Robert H. Lustig, (electronic resource)
- Link
- Antecedent source
- unknown
- Capture and storage technique
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- not applicable
- Configuration of playback channels
- unknown
- Content category
- spoken word
- Content type code
-
- spw
- Content type MARC source
- rdacontent
- Control code
- on1003642294
- Dimensions
-
- not applicable
- unknown
- Edition
- Unabridged.
- Extent
- 1 online resource (1 audio file (10 hr., 33 min., 53 sec.))
- File format
- unknown
- Form of item
- online
- Groove width / pitch
- not applicable
- Isbn
- 9780525498308
- Kind of cutting
- not applicable
- Kind of disc cylinder or tape
- not applicable
- Kind of material
- unknown
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- digital
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- sound
- Special playback characteristics
- digital recording
- Specific material designation
-
- other
- remote
- Speed
- other
- Stock number
- 5CE27011-DEB9-4EBF-B4F0-08BE390FA611
- System control number
-
- (Sirsi) o1003642294
- (OCoLC)1003642294
- Tape configuration
- not applicable
- Tape width
- not applicable
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mymcpl.org/portal/The-Hacking-of-the-American-mind--The-science/rPzb0LHL5x8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mymcpl.org/portal/The-Hacking-of-the-American-mind--The-science/rPzb0LHL5x8/">The Hacking of the American mind : The science behind the corporate takeover of our bodies and brains, Robert H. Lustig, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mymcpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mymcpl.org/">Mid-Continent Public Library</a></span></span></span></span></div>
