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The Resource The agile marketer : turning customer experience into your competitive advantage, Roland Smart

The agile marketer : turning customer experience into your competitive advantage, Roland Smart

Label
The agile marketer : turning customer experience into your competitive advantage
Title
The agile marketer
Title remainder
turning customer experience into your competitive advantage
Statement of responsibility
Roland Smart
Creator
Author
Subject
Language
eng
Summary
This book is for marketing leaders who are attempting to modernize their marketing practices,the platforms that support them- so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. It's also for marketers who recognize a unique opportunity to position marketing as the "steward" not just of the brand but of customer experience across the board
Cataloging source
DLC
http://library.link/vocab/creatorDate
1974-
http://library.link/vocab/creatorName
Smart, Roland
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Product management
  • Marketing
  • Strategic planning
Target audience
adult
Label
The agile marketer : turning customer experience into your competitive advantage, Roland Smart
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 13
  • 3
  • Scaling Sales: Marketing and the Role of Automation
  • 21
  • 4
  • Rise of Agile
  • 29
  • II
  • Adaptive Methods for Modernizing Marketing
  • 41
  • I
  • 5
  • A Snapshot of Leading Methods
  • 43
  • 6
  • Skinny on Scrum
  • 45
  • 7
  • Kanban: Lean Meets Agile
  • 53
  • 8
  • How Development Methods influence Marketing
  • Implementing Agile: Key Considerations
  • 63
  • 9
  • Implementing Agile: Common Objections
  • 75
  • 10
  • Your North Star: The Agile Marketing Manifesto
  • 81
  • III
  • Linking Innovation and Customer Experience
  • 1
  • 87
  • 11
  • Integrating Marketing and Innovation with Agile
  • 89
  • 12
  • Beyond Agile: More Methods to Link Marketing and Product Management with Innovation
  • 97
  • 13
  • Beyond Agile: Marketing's Role in the Customer Experience
  • 109
  • 1
  • IV
  • Modern Marketing and the Customer Experience
  • 121
  • 14
  • From Deeper Customer Relationship to Richer Customer Experience
  • 123
  • 15
  • Growth Hacking
  • 125
  • 16
  • Why Marketing Needs to Adapt
  • Lessons from the Collaborative Economy
  • 139
  • 3
  • 2
  • Modern Marketer's Challenge
Control code
ocn919483816
Dimensions
24 cm
Extent
xiii, 219 pages
Isbn
9781119223009
Lccn
2015042387
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
658.802 SM29 ; XX-N ; [A15BP024, #110, 4@$25.00, DLG/RT ].
Other physical details
illustrations
System control number
  • (Sirsi) 919483816
  • (OCoLC)919483816
Label
The agile marketer : turning customer experience into your competitive advantage, Roland Smart
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 13
  • 3
  • Scaling Sales: Marketing and the Role of Automation
  • 21
  • 4
  • Rise of Agile
  • 29
  • II
  • Adaptive Methods for Modernizing Marketing
  • 41
  • I
  • 5
  • A Snapshot of Leading Methods
  • 43
  • 6
  • Skinny on Scrum
  • 45
  • 7
  • Kanban: Lean Meets Agile
  • 53
  • 8
  • How Development Methods influence Marketing
  • Implementing Agile: Key Considerations
  • 63
  • 9
  • Implementing Agile: Common Objections
  • 75
  • 10
  • Your North Star: The Agile Marketing Manifesto
  • 81
  • III
  • Linking Innovation and Customer Experience
  • 1
  • 87
  • 11
  • Integrating Marketing and Innovation with Agile
  • 89
  • 12
  • Beyond Agile: More Methods to Link Marketing and Product Management with Innovation
  • 97
  • 13
  • Beyond Agile: Marketing's Role in the Customer Experience
  • 109
  • 1
  • IV
  • Modern Marketing and the Customer Experience
  • 121
  • 14
  • From Deeper Customer Relationship to Richer Customer Experience
  • 123
  • 15
  • Growth Hacking
  • 125
  • 16
  • Why Marketing Needs to Adapt
  • Lessons from the Collaborative Economy
  • 139
  • 3
  • 2
  • Modern Marketer's Challenge
Control code
ocn919483816
Dimensions
24 cm
Extent
xiii, 219 pages
Isbn
9781119223009
Lccn
2015042387
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
658.802 SM29 ; XX-N ; [A15BP024, #110, 4@$25.00, DLG/RT ].
Other physical details
illustrations
System control number
  • (Sirsi) 919483816
  • (OCoLC)919483816

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