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The Resource The edge : 50 tips from brands that lead, Allen P. Adamson ; foreword by Steve Forbes

The edge : 50 tips from brands that lead, Allen P. Adamson ; foreword by Steve Forbes

Label
The edge : 50 tips from brands that lead
Title
The edge
Title remainder
50 tips from brands that lead
Statement of responsibility
Allen P. Adamson ; foreword by Steve Forbes
Creator
Subject
Language
eng
Summary
A leading marketing expert summarizes the ABC's of building brands
Cataloging source
DLC
http://library.link/vocab/creatorName
Adamson, Allen P
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.15
LC item number
.A33 2013
Literary form
non fiction
http://library.link/vocab/subjectName
  • Product management
  • Branding (Marketing)
  • Brand name products
  • Brand name products
Target audience
adult
Label
The edge : 50 tips from brands that lead, Allen P. Adamson ; foreword by Steve Forbes
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
To have an edge, a brand has to be different, relevant, and have energy -- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how" -- To have an edge, a brand's customers must tell its story -- To have an edge, a brand's actions should want to tell its story -- To have an edge, gear up for a marathon, not a sprint -- To have an edge, a brand must know where it can play and win
Control code
ocn811137289
Dimensions
24 cm
Edition
First edition.
Extent
xii, 269 pages
Isbn
9780230342248
Lccn
2012037532
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
658.827 AD19E ; XX-N ; DI ; C1302BT6.
Other physical details
illustrations
System control number
  • (Sirsi) 811137289
  • (Sirsi) 811137289
  • (OCoLC)811137289
Label
The edge : 50 tips from brands that lead, Allen P. Adamson ; foreword by Steve Forbes
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
To have an edge, a brand has to be different, relevant, and have energy -- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how" -- To have an edge, a brand's customers must tell its story -- To have an edge, a brand's actions should want to tell its story -- To have an edge, gear up for a marathon, not a sprint -- To have an edge, a brand must know where it can play and win
Control code
ocn811137289
Dimensions
24 cm
Edition
First edition.
Extent
xii, 269 pages
Isbn
9780230342248
Lccn
2012037532
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
658.827 AD19E ; XX-N ; DI ; C1302BT6.
Other physical details
illustrations
System control number
  • (Sirsi) 811137289
  • (Sirsi) 811137289
  • (OCoLC)811137289

Library Locations

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      39.20389 -94.54657
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      39.234827 -94.433348
    • Parkville BranchBorrow it
      8815 Tom Watson Pkwy., Parkville, MO, 64152 , US
      39.2099 -94.68334
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