Coverart for item
The Resource The everything guide to customer engagement : connect with customers to build trust, foster loyalty, grow a successful business, Linda Pophal

The everything guide to customer engagement : connect with customers to build trust, foster loyalty, grow a successful business, Linda Pophal

Label
The everything guide to customer engagement : connect with customers to build trust, foster loyalty, grow a successful business
Title
The everything guide to customer engagement
Title remainder
connect with customers to build trust, foster loyalty, grow a successful business
Statement of responsibility
Linda Pophal
Creator
Subject
Language
eng
Summary
Successful businesses have one thing in common: they have loyal customers. Customer engagement is as important as quality products and services when it comes to customer loyalty and retention. Pophal shows you strategies that have been working for businesses all over the world
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Pophal, Linda
Dewey number
658.8/12
Index
index present
LC call number
HF5415.5
LC item number
.P67 2014
Literary form
non fiction
Series statement
An everything series book
http://library.link/vocab/subjectName
  • Customer relations
  • Customer services
Target audience
adult
Label
The everything guide to customer engagement : connect with customers to build trust, foster loyalty, grow a successful business, Linda Pophal
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Top ten ways to connect with your customers in the twenty-first century -- Introduction -- The basics of customer engagement -- Who is your customer? -- Defining your target audience -- Understanding your target audience -- Understanding your competition -- Defining, refining, and managing your brand -- Your employees and customer engagement -- Using business development for customer engagement -- Using traditional media for customer engagement -- Using social media for customer engagement -- Using YouTube for customer engagement -- Using Facebook for customer engagement -- Using Twitter for customer engagement -- Using LinkedIn for customer engagement -- Using Google+ for customer engagement -- Using Pinterest and other visual platforms -- Using online communities for customer engagement -- Using public relations for customer engagement -- Creating an engagement plan -- When things go wrong
Control code
ocn878117337
Dimensions
24 cm.
Extent
303 pages
Isbn
9781440580550
Lccn
2014014158
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
658.812 P812 ; XX-N ; es ; A14BP057.
System control number
  • (Sirsi) 878117337
  • (OCoLC)878117337
Label
The everything guide to customer engagement : connect with customers to build trust, foster loyalty, grow a successful business, Linda Pophal
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Top ten ways to connect with your customers in the twenty-first century -- Introduction -- The basics of customer engagement -- Who is your customer? -- Defining your target audience -- Understanding your target audience -- Understanding your competition -- Defining, refining, and managing your brand -- Your employees and customer engagement -- Using business development for customer engagement -- Using traditional media for customer engagement -- Using social media for customer engagement -- Using YouTube for customer engagement -- Using Facebook for customer engagement -- Using Twitter for customer engagement -- Using LinkedIn for customer engagement -- Using Google+ for customer engagement -- Using Pinterest and other visual platforms -- Using online communities for customer engagement -- Using public relations for customer engagement -- Creating an engagement plan -- When things go wrong
Control code
ocn878117337
Dimensions
24 cm.
Extent
303 pages
Isbn
9781440580550
Lccn
2014014158
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
658.812 P812 ; XX-N ; es ; A14BP057.
System control number
  • (Sirsi) 878117337
  • (OCoLC)878117337

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