Coverart for item
The Resource The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway

The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway

Label
The four : the hidden DNA of Amazon, Apple, Facebook, and Google
Title
The four
Title remainder
the hidden DNA of Amazon, Apple, Facebook, and Google
Statement of responsibility
Scott Galloway
Title variation
Hidden DNA of Amazon, Apple, Facebook, and Google
Creator
Subject
Language
eng
Summary
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Galloway, Scott
Dewey number
338.7/61004678
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Amazon.com (Firm)
  • Apple Computer, Inc
  • Facebook (Firm)
  • Google (Firm)
  • Internet industry
  • Consumer behavior
  • Information services industry
Target audience
adult
Label
The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 63
  • Chapter 4
  • Facebook: Love is key to longevity-and great advertising
  • 96
  • Chapter 5
  • Google: Our modern-day god
  • 126
  • Chapter 6
  • Lie to Me: The Four and funny business
  • 157
  • Chapter 1
  • Chapter 7
  • Business and the Body: All businesses appeal to one of three organs
  • 169
  • Chapter 8
  • T Algorithm: What it takes to get to a trillion
  • 183
  • Chapter 9
  • Fifth Horseman?: Who will be next?
  • 204
  • Chapter 10
  • Four: Who are these companies and why write about them?
  • Four and you: Follow your talent, not your passion
  • 230
  • Chapter 11
  • After the Horsemen: Where are the Four taking us?
  • 265
  • 1
  • Chapter 2
  • Amazon: How Amazon became the most disruptive firm in the largest economy
  • 13
  • Chapter 3
  • Apple: Tech goes luxury
Control code
ocn973800907
Dimensions
24 cm
Extent
viii, 310 pages
Isbn
9780735213654
Lccn
2017037152
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
338.761 G138 ; XX-N ; [A17BP028, #17, 5@$28.00, DLG/RT ].
Other physical details
illustrations
System control number
  • (Sirsi) 973800907
  • (OCoLC)973800907
Label
The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 63
  • Chapter 4
  • Facebook: Love is key to longevity-and great advertising
  • 96
  • Chapter 5
  • Google: Our modern-day god
  • 126
  • Chapter 6
  • Lie to Me: The Four and funny business
  • 157
  • Chapter 1
  • Chapter 7
  • Business and the Body: All businesses appeal to one of three organs
  • 169
  • Chapter 8
  • T Algorithm: What it takes to get to a trillion
  • 183
  • Chapter 9
  • Fifth Horseman?: Who will be next?
  • 204
  • Chapter 10
  • Four: Who are these companies and why write about them?
  • Four and you: Follow your talent, not your passion
  • 230
  • Chapter 11
  • After the Horsemen: Where are the Four taking us?
  • 265
  • 1
  • Chapter 2
  • Amazon: How Amazon became the most disruptive firm in the largest economy
  • 13
  • Chapter 3
  • Apple: Tech goes luxury
Control code
ocn973800907
Dimensions
24 cm
Extent
viii, 310 pages
Isbn
9780735213654
Lccn
2017037152
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
338.761 G138 ; XX-N ; [A17BP028, #17, 5@$28.00, DLG/RT ].
Other physical details
illustrations
System control number
  • (Sirsi) 973800907
  • (OCoLC)973800907

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