Coverart for item
The Resource The hacking of the American mind : the science behind the corporate takeover of our bodies and brains, Robert H. Lustig, M.D., M.S.L

The hacking of the American mind : the science behind the corporate takeover of our bodies and brains, Robert H. Lustig, M.D., M.S.L

Label
The hacking of the American mind : the science behind the corporate takeover of our bodies and brains
Title
The hacking of the American mind
Title remainder
the science behind the corporate takeover of our bodies and brains
Statement of responsibility
Robert H. Lustig, M.D., M.S.L
Creator
Author
Subject
Language
eng
Summary
Reveals how corporate neuromarketing is triggering imbalances in the body's dopamine and serotonin levels, causing addictions to sugar, social media, and other consumer products in high-stress and otherwise susceptible customers
Cataloging source
DLC
http://library.link/vocab/creatorName
Lustig, Robert H
Dewey number
152.4/2
Illustrations
illustrations
Index
index present
LC call number
BF575.H27
LC item number
L83 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Happiness
  • Pleasure
  • Contentment
  • Satisfaction
Target audience
adult
Label
The hacking of the American mind : the science behind the corporate takeover of our bodies and brains, Robert H. Lustig, M.D., M.S.L
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: A few fries short of a Happy Meal. The garden of earthly delights ; Looking for love in all the wrong places -- Part II: Reward--the agony of ecstasy. Desire and dopamine, pleasure and opioids ; Killing Jiminy : stress, fear, and cortisol ; The descent into Hades ; The purification of addiction -- Part III: Contentment--the bluebird of happiness. Contentment and serotonin ; Picking the lock to nirvana ; What you eat in private you wear in public ; Self-inflicted misery : the dopamine-cortisol-serotonin connection -- Part IV: Slaves to the machine : how did we get hacked?. Life, liberty, and the pursuit of happiness? ; Gross national unhappiness ; Extreme makeover--Washington edition ; Are you "lovin' it"'? Or "liking it"? ; The death spiral -- Part V: Out of our minds--in search of the four Cs. ; Connect (religion, social support, conversation) ; Contribute (self-worth, altruism, volunteerism, philanthropy) ; Cope (sleep, mindfulness, exercise) ; Cook (for yourself, your friends, your family)
Control code
ocn971913134
Dimensions
24 cm
Extent
344 pages
Isbn
9781101982587
Lccn
2017031139
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
152.42 L976 ; XX-N ; [A17BP011, #36, 10@27.00, LAP/RT ]
Other physical details
illustrations
System control number
  • (Sirsi) 971913134
  • (OCoLC)971913134
Label
The hacking of the American mind : the science behind the corporate takeover of our bodies and brains, Robert H. Lustig, M.D., M.S.L
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: A few fries short of a Happy Meal. The garden of earthly delights ; Looking for love in all the wrong places -- Part II: Reward--the agony of ecstasy. Desire and dopamine, pleasure and opioids ; Killing Jiminy : stress, fear, and cortisol ; The descent into Hades ; The purification of addiction -- Part III: Contentment--the bluebird of happiness. Contentment and serotonin ; Picking the lock to nirvana ; What you eat in private you wear in public ; Self-inflicted misery : the dopamine-cortisol-serotonin connection -- Part IV: Slaves to the machine : how did we get hacked?. Life, liberty, and the pursuit of happiness? ; Gross national unhappiness ; Extreme makeover--Washington edition ; Are you "lovin' it"'? Or "liking it"? ; The death spiral -- Part V: Out of our minds--in search of the four Cs. ; Connect (religion, social support, conversation) ; Contribute (self-worth, altruism, volunteerism, philanthropy) ; Cope (sleep, mindfulness, exercise) ; Cook (for yourself, your friends, your family)
Control code
ocn971913134
Dimensions
24 cm
Extent
344 pages
Isbn
9781101982587
Lccn
2017031139
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
152.42 L976 ; XX-N ; [A17BP011, #36, 10@27.00, LAP/RT ]
Other physical details
illustrations
System control number
  • (Sirsi) 971913134
  • (OCoLC)971913134

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