The Resource The hacking of the American mind : the science behind the corporate takeover of our bodies and brains, Robert H. Lustig, M.D., M.S.L, (electronic resource)

The hacking of the American mind : the science behind the corporate takeover of our bodies and brains, Robert H. Lustig, M.D., M.S.L, (electronic resource)

Label
The hacking of the American mind : the science behind the corporate takeover of our bodies and brains
Title
The hacking of the American mind
Title remainder
the science behind the corporate takeover of our bodies and brains
Statement of responsibility
Robert H. Lustig, M.D., M.S.L
Creator
Author
Subject
Genre
Language
eng
Summary
"We all know that we can't put down our sodas or our cell phones. But what if these cravings are engineered--by design? And what if these desires actually cause damage--not just to ourselves, but to our families, our friends, and our entire society? While researching the toxic impact of sugar on our health for his New York Times best seller Fat Chance, Robert Lustig made a discovery that reaches beyond the politics of food. Our seemingly innocent addictions are far from it--they are biochemical, and they are damaging our bodies and our brains. With his trademark wit and incisiveness, Lustig reveals how these chemicals interact with one another to drive our behaviors, and how Big Business uses the science of addiction to keep us hooked--to our detriment, and for their profit. Dopamine is the 'reward' neurotransmitter that tells our brains 'This feels good, I want more.' Yet too much dopamine leads to addiction. Serotonin is the 'contentment' neurotransmitter that tells our brains 'This feels good, I have enough.' Yet too little serotonin leads to depression. Ideally, both should be in optimal supply. But too many of our simple pleasures have morphed into something else--a 6.5-ounce soda has become a Big Gulp; an afternoon with friends has been replaced by 1,000 friendings on Facebook. What we think we want, what we're told will bring us happiness, is just a clever marketing scheme to lead us to consume more and more. Wall Street, Madison Avenue, Las Vegas, Silicon Valley, and Washington, DC., have gotten inside our heads, exploiting newly discovered brain physiology and chemistry to confuse and conflate pleasure with happiness. Our behaviors are not our own, because our minds have been hacked. But there are ways to reclaim our health and our lives. Using that same brain science, Lustig offers solutions to defend ourselves against Corporate America, and to reengage in the pursuit of happiness, even in the face of overwhelming opposition. And the time to take action--for ourselves, for our children, and for all of society--is now."--Jacket
Cataloging source
TOH
http://library.link/vocab/creatorName
Lustig, Robert H
Dewey number
152.4/2
Index
no index present
LC call number
BF575.H27
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Happiness
  • Pleasure
  • Contentment
  • Satisfaction
  • BUSINESS & ECONOMICS / Marketing / Research
  • PSYCHOLOGY / Physiological Psychology
Label
The hacking of the American mind : the science behind the corporate takeover of our bodies and brains, Robert H. Lustig, M.D., M.S.L, (electronic resource)
Link
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: A few fries short of a Happy Meal. The garden of earthly delights ; Looking for love in all the wrong places -- Part II: Reward--the agony of ecstasy. Desire and dopamine, pleasure and opioids ; Killing Jiminy : stress, fear, and cortisol ; The descent into Hades ; The purification of addiction -- Part III: Contentment--the bluebird of happiness. Contentment and serotonin ; Picking the lock to nirvana ; What you eat in private you wear in public ; Self-inflicted misery : the dopamine-cortisol-serotonin connection -- Part IV: Slaves to the machine : how did we get hacked?. Life, liberty, and the pursuit of happiness? ; Gross national unhappiness ; Extreme makeover--Washington edition ; Are you "lovin' it"'? Or "liking it"? ; The death spiral -- Part V: Out of our minds--in search of the four Cs. ; Connect (religion, social support, conversation) ; Contribute (self-worth, altruism, volunteerism, philanthropy) ; Cope (sleep, mindfulness, exercise) ; Cook (for yourself, your friends, your family)
Control code
on1002684250
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781101982594
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Sound
unknown sound
Specific material designation
remote
Stock number
A831D3D7-EE7B-49E0-BA9F-A0DA82C5017F
System control number
  • (Sirsi) o1002684250
  • (OCoLC)1002684250
Label
The hacking of the American mind : the science behind the corporate takeover of our bodies and brains, Robert H. Lustig, M.D., M.S.L, (electronic resource)
Link
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: A few fries short of a Happy Meal. The garden of earthly delights ; Looking for love in all the wrong places -- Part II: Reward--the agony of ecstasy. Desire and dopamine, pleasure and opioids ; Killing Jiminy : stress, fear, and cortisol ; The descent into Hades ; The purification of addiction -- Part III: Contentment--the bluebird of happiness. Contentment and serotonin ; Picking the lock to nirvana ; What you eat in private you wear in public ; Self-inflicted misery : the dopamine-cortisol-serotonin connection -- Part IV: Slaves to the machine : how did we get hacked?. Life, liberty, and the pursuit of happiness? ; Gross national unhappiness ; Extreme makeover--Washington edition ; Are you "lovin' it"'? Or "liking it"? ; The death spiral -- Part V: Out of our minds--in search of the four Cs. ; Connect (religion, social support, conversation) ; Contribute (self-worth, altruism, volunteerism, philanthropy) ; Cope (sleep, mindfulness, exercise) ; Cook (for yourself, your friends, your family)
Control code
on1002684250
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781101982594
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Sound
unknown sound
Specific material designation
remote
Stock number
A831D3D7-EE7B-49E0-BA9F-A0DA82C5017F
System control number
  • (Sirsi) o1002684250
  • (OCoLC)1002684250

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