The Resource The persona lifecycle : keeping people in mind throughout product design, by John S. Pruitt, Tamara Adlin., (electronic resource)

The persona lifecycle : keeping people in mind throughout product design, by John S. Pruitt, Tamara Adlin., (electronic resource)

Label
The persona lifecycle : keeping people in mind throughout product design
Title
The persona lifecycle
Title remainder
keeping people in mind throughout product design
Statement of responsibility
by John S. Pruitt, Tamara Adlin.
Creator
Contributor
Subject
Language
eng
Summary
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Pruitt, John
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Adlin, Tamara
Series statement
The Morgan Kaufmann series in interactive technologies
http://library.link/vocab/subjectName
  • Product management
  • New products
  • Research, Industrial
Label
The persona lifecycle : keeping people in mind throughout product design, by John S. Pruitt, Tamara Adlin., (electronic resource)
Link
https://mcpl.idm.oclc.org/login?url=http://proquestcombo.safaribooksonline.com/?uiCode=midcontpl&xmlId=9780125662512
Instantiates
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references (p. 693-705) and indexes
Contents
The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form
Control code
ocm535580233
Dimensions
unknown
Extent
1 online resource (xvii, 724 p.)
Form of item
electronic
Isbn
9780080455730
Other physical details
ill.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000056
System control number
(OCoLC)535580233
Label
The persona lifecycle : keeping people in mind throughout product design, by John S. Pruitt, Tamara Adlin., (electronic resource)
Link
https://mcpl.idm.oclc.org/login?url=http://proquestcombo.safaribooksonline.com/?uiCode=midcontpl&xmlId=9780125662512
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references (p. 693-705) and indexes
Contents
The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form
Control code
ocm535580233
Dimensions
unknown
Extent
1 online resource (xvii, 724 p.)
Form of item
electronic
Isbn
9780080455730
Other physical details
ill.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000056
System control number
(OCoLC)535580233

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