The Resource Twitter is not a strategy : rediscovering the art of brand marketing, Tom Doctoroff
Twitter is not a strategy : rediscovering the art of brand marketing, Tom Doctoroff
Resource Information
The item Twitter is not a strategy : rediscovering the art of brand marketing, Tom Doctoroff represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Mid-Continent Public Library.This item is available to borrow from 2 library branches.
Resource Information
The item Twitter is not a strategy : rediscovering the art of brand marketing, Tom Doctoroff represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Mid-Continent Public Library.
This item is available to borrow from 2 library branches.
- Summary
- The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation"--
- Language
- eng
- Edition
- First edition.
- Extent
- 260 pages
- Isbn
- 9781137279309
- Label
- Twitter is not a strategy : rediscovering the art of brand marketing
- Title
- Twitter is not a strategy
- Title remainder
- rediscovering the art of brand marketing
- Statement of responsibility
- Tom Doctoroff
- Title variation
- Rediscovering the art of brand marketing
- Language
- eng
- Summary
- The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Doctoroff, Tom
- Dewey number
- 658.8/27
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Internet marketing
- Internet advertising
- Brand name products
- Target audience
- adult
- Label
- Twitter is not a strategy : rediscovering the art of brand marketing, Tom Doctoroff
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- ocn869437552
- Dimensions
- 25 cm
- Edition
- First edition.
- Extent
- 260 pages
- Isbn
- 9781137279309
- Lccn
- 2014015232
- Media category
- unmediated
- Media MARC source
- rdamedia
- Note
- 658.827 D659 ; XX-N ; DLG ; A14BP098.
- Other physical details
- illustrations
- System control number
-
- (Sirsi) 869437552
- (OCoLC)869437552
- Label
- Twitter is not a strategy : rediscovering the art of brand marketing, Tom Doctoroff
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- ocn869437552
- Dimensions
- 25 cm
- Edition
- First edition.
- Extent
- 260 pages
- Isbn
- 9781137279309
- Lccn
- 2014015232
- Media category
- unmediated
- Media MARC source
- rdamedia
- Note
- 658.827 D659 ; XX-N ; DLG ; A14BP098.
- Other physical details
- illustrations
- System control number
-
- (Sirsi) 869437552
- (OCoLC)869437552
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mymcpl.org/portal/Twitter-is-not-a-strategy--rediscovering-the-art/j_pH1HqZ0X4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mymcpl.org/portal/Twitter-is-not-a-strategy--rediscovering-the-art/j_pH1HqZ0X4/">Twitter is not a strategy : rediscovering the art of brand marketing, Tom Doctoroff</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mymcpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mymcpl.org/">Mid-Continent Public Library</a></span></span></span></span></div>
