Coverart for item
The Resource Twitter is not a strategy : rediscovering the art of brand marketing, Tom Doctoroff

Twitter is not a strategy : rediscovering the art of brand marketing, Tom Doctoroff

Label
Twitter is not a strategy : rediscovering the art of brand marketing
Title
Twitter is not a strategy
Title remainder
rediscovering the art of brand marketing
Statement of responsibility
Tom Doctoroff
Title variation
Rediscovering the art of brand marketing
Creator
Author
Subject
Language
eng
Summary
The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Doctoroff, Tom
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Internet marketing
  • Internet advertising
  • Brand name products
Target audience
adult
Label
Twitter is not a strategy : rediscovering the art of brand marketing, Tom Doctoroff
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn869437552
Dimensions
25 cm
Edition
First edition.
Extent
260 pages
Isbn
9781137279309
Lccn
2014015232
Media category
unmediated
Media MARC source
rdamedia
Note
658.827 D659 ; XX-N ; DLG ; A14BP098.
Other physical details
illustrations
System control number
  • (Sirsi) 869437552
  • (OCoLC)869437552
Label
Twitter is not a strategy : rediscovering the art of brand marketing, Tom Doctoroff
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn869437552
Dimensions
25 cm
Edition
First edition.
Extent
260 pages
Isbn
9781137279309
Lccn
2014015232
Media category
unmediated
Media MARC source
rdamedia
Note
658.827 D659 ; XX-N ; DLG ; A14BP098.
Other physical details
illustrations
System control number
  • (Sirsi) 869437552
  • (OCoLC)869437552

Library Locations

    • Smithville BranchBorrow it
      120 Richardson St., Smithville, MO, 64089, US
      39.373305 -94.582329
    • South Independence BranchBorrow it
      13700 E. 35th St., Independence, MO, 64055 , US
      39.05803 -94.41822
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