Coverart for item
The Resource Ultimate guide to YouTube for business, by Jason R. Rich

Ultimate guide to YouTube for business, by Jason R. Rich

Label
Ultimate guide to YouTube for business
Title
Ultimate guide to YouTube for business
Statement of responsibility
by Jason R. Rich
Title variation
  • Guide to YouTube for business
  • YouTube for business
  • Entrepreneur magazine's Ultimate guide to YouTube for business
Creator
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Rich, Jason
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.R518 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • YouTube (Firm)
  • Internet marketing
  • Webcasting
Target audience
adult
Label
Ultimate guide to YouTube for business, by Jason R. Rich
Instantiates
Publication
Note
  • "Spotlight your business with low-cost, high impact video ; master the art of storytelling to more than a billion active users ; learn the monetizing secrets of today's successful YouTubers."
  • Revised edition of the author's Ultimate guide to YouTube for business, [2013]
Bibliography note
Includes web references (pages 257-262) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 3
  • 101
  • Shooting Video Using a Stand-Alone Consumer-Quality HD Video Camera
  • 101
  • Semi-Pro or Professional-Quality Video Cameras
  • 104
  • Special-Purpose HD Cameras
  • 104
  • Transferring Video Footage to Your Computer
  • 105
  • Money-Saving Tips When Camera Shopping
  • Developing Your Strategy
  • 106
  • Chapter 8
  • Filming YouTube Videos
  • 109
  • In This Chapter
  • 109
  • Preparing for Your Shoot
  • 109
  • Lights, Cameras ... Action!
  • 114
  • 5
  • Now, Edit Your Videos in Post-Production
  • 120
  • Chapter 9
  • Editing Your YouTube Videos
  • 123
  • In This Chapter
  • 123
  • What Video-Editing Software Can and Can't Do
  • 126
  • Choosing the Right Software
  • Making YouTube a Part of Your Online Marketing Strategy
  • 128
  • Where to Find Additional Online Video-Editing Tools
  • 130
  • Commercially Available Video-Editing Software
  • 132
  • Importing Footage and Other Production Elements into Your Video-Editing Software
  • 136
  • Start Editing
  • 137
  • Chapter 10
  • 6
  • Keeping Your Content Fresh
  • 141
  • In This Chapter
  • 141
  • Brainstorming Video Ideas
  • 143
  • Developing a Realistic Production Schedule
  • 146
  • Strategies for Keeping Your Channel's Content New and Fresh
  • 147
  • Defining Your Goals for YouTube
  • Consider Using Collaboration Videos to Grow Your Audience
  • 148
  • Consider Expanding Your Target Audience
  • 149
  • Chapter 11
  • Uploading Your Videos to YouTube
  • 153
  • In This Chapter
  • 153
  • Preparing Your Video Files
  • 10
  • 154
  • Providing Additional Details About Your Video
  • 162
  • Adjusting the Advanced Settings for Your Video
  • 163
  • Add Interactive Elements Using End Screens and Cards
  • 166
  • YouTube's Video Enhancement Features
  • 167
  • Your Video's Worldwide Premiere
  • Chapter 2
  • 171
  • Chapter 12
  • Monetizing YouTube: Getting Paid for Your Video Views
  • 173
  • In This Chapter
  • 173
  • When Becoming a YouTube Partner Can Be Advantageous
  • 174
  • How to Join and Participate in the YouTube Partner Program
  • 176
  • Defining Your Goals for YouTube
  • How to Sign Up for the YouTube Partner Program
  • 177
  • Track Your Earnings in Real Time with YouTube Analytics
  • 184
  • How to Monetize Your Individual Videos
  • 185
  • Focus on Your Objectives
  • 187
  • Chapter 13
  • Interacting with Viewers and Subscribers
  • 11
  • 189
  • In This Chapter
  • 189
  • Always Consider Your Target Audience
  • 191
  • How to Develop an Ongoing Rapport with Your Viewers, Fans, and Subscribers
  • 194
  • How to Continuously Expand Your Online Following
  • 197
  • Safety and Privacy Considerations
  • Chapter 1
  • In This Chapter
  • 200
  • Chapter 14
  • Promoting Your YouTube Videos
  • 203
  • In This Chapter
  • 203
  • Track Your Progress: Be Sure to Use YouTube Analytics
  • 206
  • Start Promoting on YouTube and Beyond
  • 208
  • 11
  • Embed Your Videos in Your Website
  • 209
  • Take Advantage of Search Engine Optimization to Promote Your Videos
  • 210
  • Advertise Your Videos: It Costs Money But Works Fast
  • 211
  • Seek Third-Party Help
  • 215
  • 20 Proven Strategies for Promoting YouTube Videos
  • 216
  • See What's Popular on YouTube
  • Chapter 15
  • Using Social Media to Build and Interact with Your Audience
  • 223
  • In This Chapter
  • 223
  • Take Advantage of a Facebook Page for Your Business
  • 224
  • Use Twitter as a YouTube Promotional Tool
  • 227
  • Use Instagram as a Promotional Tool
  • 13
  • 229
  • Use Reddit as a Promotional Tools for Your Videos
  • 231
  • Opportunities Offered by Other Social Media Services
  • 232
  • Chapter 16
  • Go Live with Your Broadcasts
  • 237
  • In This Chapter
  • 237
  • Costs Associated with Using YouTube
  • Live Broadcast Considerations
  • 238
  • Choosing a Service to Host Your Live Broadcasts
  • 239
  • Pre-Broadcast Considerations
  • 240
  • Introduction to YouTube Live
  • 245
  • Chapter 17
  • Using Product Placement in Videos as a Promotional Tool
  • 14
  • 249
  • In This Chapter
  • 249
  • Identify Online Influencers
  • 250
  • What Influencers Can Do for Your Company
  • 251
  • Work with an Agency to Help You
  • 252
  • Final Thoughts
  • 12 Ways You Can Use YouTube to Reach Your Audience
  • 254
  • 15
  • Start Thinking About What Approach You Want To Take
  • 24
  • Using YouTube as a Promotional and Marketing Tool
  • Chapter 3
  • Identifying and Catering to Your Audience
  • 27
  • In this Chapter
  • 27
  • Identify Your Audience and Discover What If Wants or Needs
  • 28
  • Chapter 4
  • Planning Videos That Will Capture Your Viewers' Attention
  • 37
  • 1
  • In This Chapter
  • 37
  • Three Reasons to Have YouTube Host Your Videos
  • 38
  • Define the Objective of Your Company's YouTube Channel
  • 38
  • Your Videos Can Adopt Many Different Types of Approaches
  • 41
  • A Few Common Traits of Successful YouTube Videos
  • 45
  • In This Chapter
  • Reasons Why Most Videos Never Become Popular
  • 46
  • Additional Reasons Why YouTube Videos Sometimes Fail
  • 47
  • Get to the Point-Fast
  • 48
  • How to Generate Ideas for Your Videos
  • 49
  • Taking Your Idea into Pre-Production
  • 51
  • 1
  • YouTube Community Guidelines and Copyright Infringement
  • 55
  • Create a YouTube Channel and Populate It with Content
  • 57
  • Chapter 5
  • How to Start Your Own YouTube Channel
  • 59
  • In This Chapter
  • 59
  • How to Create Your Own YouTube Channel
  • First, Let's Get Acquainted with YouTube
  • 61
  • Customizing Your YouTube Channel
  • 68
  • Customizing Your Google Account Profile
  • 73
  • Start Branding Your YouTube Channel
  • 74
  • Keep Your Channel Current as YouTube Evolves
  • 76
  • Chapter 6
  • 3
  • Equipment You'll Need
  • 81
  • In This Chapter
  • 81
  • What You Should Know About Video Resolution
  • 83
  • Getting the Right Equipment
  • 86
  • Putting the Pieces Together
  • 95
  • Making YouTube Work for Your Business
  • Chapter 7
  • Selecting the Right Video Camera
  • 97
  • In This Chapter
  • 97
  • Pros and Cons of Shooting with a Webcam
  • 99
  • Shooting Video Using the Camera Built into Your Smartphone or Tablet
  • 100
  • Using the Video Mode of Your Digital Camera to Shoot HD Video
Control code
on1011543226
Dimensions
26 cm
Edition
Second edition.
Extent
xiii, 272 pages
Isbn
9781599186191
Lccn
2017052344
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
658.872 R373Y 2ND ; XX-N ; [A17BP118, #55, 4@21.99, wjm/RT ]
Other physical details
illustrations
System control number
  • (Sirsi) 1011543226
  • (OCoLC)1011543226
Label
Ultimate guide to YouTube for business, by Jason R. Rich
Publication
Note
  • "Spotlight your business with low-cost, high impact video ; master the art of storytelling to more than a billion active users ; learn the monetizing secrets of today's successful YouTubers."
  • Revised edition of the author's Ultimate guide to YouTube for business, [2013]
Bibliography note
Includes web references (pages 257-262) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 3
  • 101
  • Shooting Video Using a Stand-Alone Consumer-Quality HD Video Camera
  • 101
  • Semi-Pro or Professional-Quality Video Cameras
  • 104
  • Special-Purpose HD Cameras
  • 104
  • Transferring Video Footage to Your Computer
  • 105
  • Money-Saving Tips When Camera Shopping
  • Developing Your Strategy
  • 106
  • Chapter 8
  • Filming YouTube Videos
  • 109
  • In This Chapter
  • 109
  • Preparing for Your Shoot
  • 109
  • Lights, Cameras ... Action!
  • 114
  • 5
  • Now, Edit Your Videos in Post-Production
  • 120
  • Chapter 9
  • Editing Your YouTube Videos
  • 123
  • In This Chapter
  • 123
  • What Video-Editing Software Can and Can't Do
  • 126
  • Choosing the Right Software
  • Making YouTube a Part of Your Online Marketing Strategy
  • 128
  • Where to Find Additional Online Video-Editing Tools
  • 130
  • Commercially Available Video-Editing Software
  • 132
  • Importing Footage and Other Production Elements into Your Video-Editing Software
  • 136
  • Start Editing
  • 137
  • Chapter 10
  • 6
  • Keeping Your Content Fresh
  • 141
  • In This Chapter
  • 141
  • Brainstorming Video Ideas
  • 143
  • Developing a Realistic Production Schedule
  • 146
  • Strategies for Keeping Your Channel's Content New and Fresh
  • 147
  • Defining Your Goals for YouTube
  • Consider Using Collaboration Videos to Grow Your Audience
  • 148
  • Consider Expanding Your Target Audience
  • 149
  • Chapter 11
  • Uploading Your Videos to YouTube
  • 153
  • In This Chapter
  • 153
  • Preparing Your Video Files
  • 10
  • 154
  • Providing Additional Details About Your Video
  • 162
  • Adjusting the Advanced Settings for Your Video
  • 163
  • Add Interactive Elements Using End Screens and Cards
  • 166
  • YouTube's Video Enhancement Features
  • 167
  • Your Video's Worldwide Premiere
  • Chapter 2
  • 171
  • Chapter 12
  • Monetizing YouTube: Getting Paid for Your Video Views
  • 173
  • In This Chapter
  • 173
  • When Becoming a YouTube Partner Can Be Advantageous
  • 174
  • How to Join and Participate in the YouTube Partner Program
  • 176
  • Defining Your Goals for YouTube
  • How to Sign Up for the YouTube Partner Program
  • 177
  • Track Your Earnings in Real Time with YouTube Analytics
  • 184
  • How to Monetize Your Individual Videos
  • 185
  • Focus on Your Objectives
  • 187
  • Chapter 13
  • Interacting with Viewers and Subscribers
  • 11
  • 189
  • In This Chapter
  • 189
  • Always Consider Your Target Audience
  • 191
  • How to Develop an Ongoing Rapport with Your Viewers, Fans, and Subscribers
  • 194
  • How to Continuously Expand Your Online Following
  • 197
  • Safety and Privacy Considerations
  • Chapter 1
  • In This Chapter
  • 200
  • Chapter 14
  • Promoting Your YouTube Videos
  • 203
  • In This Chapter
  • 203
  • Track Your Progress: Be Sure to Use YouTube Analytics
  • 206
  • Start Promoting on YouTube and Beyond
  • 208
  • 11
  • Embed Your Videos in Your Website
  • 209
  • Take Advantage of Search Engine Optimization to Promote Your Videos
  • 210
  • Advertise Your Videos: It Costs Money But Works Fast
  • 211
  • Seek Third-Party Help
  • 215
  • 20 Proven Strategies for Promoting YouTube Videos
  • 216
  • See What's Popular on YouTube
  • Chapter 15
  • Using Social Media to Build and Interact with Your Audience
  • 223
  • In This Chapter
  • 223
  • Take Advantage of a Facebook Page for Your Business
  • 224
  • Use Twitter as a YouTube Promotional Tool
  • 227
  • Use Instagram as a Promotional Tool
  • 13
  • 229
  • Use Reddit as a Promotional Tools for Your Videos
  • 231
  • Opportunities Offered by Other Social Media Services
  • 232
  • Chapter 16
  • Go Live with Your Broadcasts
  • 237
  • In This Chapter
  • 237
  • Costs Associated with Using YouTube
  • Live Broadcast Considerations
  • 238
  • Choosing a Service to Host Your Live Broadcasts
  • 239
  • Pre-Broadcast Considerations
  • 240
  • Introduction to YouTube Live
  • 245
  • Chapter 17
  • Using Product Placement in Videos as a Promotional Tool
  • 14
  • 249
  • In This Chapter
  • 249
  • Identify Online Influencers
  • 250
  • What Influencers Can Do for Your Company
  • 251
  • Work with an Agency to Help You
  • 252
  • Final Thoughts
  • 12 Ways You Can Use YouTube to Reach Your Audience
  • 254
  • 15
  • Start Thinking About What Approach You Want To Take
  • 24
  • Using YouTube as a Promotional and Marketing Tool
  • Chapter 3
  • Identifying and Catering to Your Audience
  • 27
  • In this Chapter
  • 27
  • Identify Your Audience and Discover What If Wants or Needs
  • 28
  • Chapter 4
  • Planning Videos That Will Capture Your Viewers' Attention
  • 37
  • 1
  • In This Chapter
  • 37
  • Three Reasons to Have YouTube Host Your Videos
  • 38
  • Define the Objective of Your Company's YouTube Channel
  • 38
  • Your Videos Can Adopt Many Different Types of Approaches
  • 41
  • A Few Common Traits of Successful YouTube Videos
  • 45
  • In This Chapter
  • Reasons Why Most Videos Never Become Popular
  • 46
  • Additional Reasons Why YouTube Videos Sometimes Fail
  • 47
  • Get to the Point-Fast
  • 48
  • How to Generate Ideas for Your Videos
  • 49
  • Taking Your Idea into Pre-Production
  • 51
  • 1
  • YouTube Community Guidelines and Copyright Infringement
  • 55
  • Create a YouTube Channel and Populate It with Content
  • 57
  • Chapter 5
  • How to Start Your Own YouTube Channel
  • 59
  • In This Chapter
  • 59
  • How to Create Your Own YouTube Channel
  • First, Let's Get Acquainted with YouTube
  • 61
  • Customizing Your YouTube Channel
  • 68
  • Customizing Your Google Account Profile
  • 73
  • Start Branding Your YouTube Channel
  • 74
  • Keep Your Channel Current as YouTube Evolves
  • 76
  • Chapter 6
  • 3
  • Equipment You'll Need
  • 81
  • In This Chapter
  • 81
  • What You Should Know About Video Resolution
  • 83
  • Getting the Right Equipment
  • 86
  • Putting the Pieces Together
  • 95
  • Making YouTube Work for Your Business
  • Chapter 7
  • Selecting the Right Video Camera
  • 97
  • In This Chapter
  • 97
  • Pros and Cons of Shooting with a Webcam
  • 99
  • Shooting Video Using the Camera Built into Your Smartphone or Tablet
  • 100
  • Using the Video Mode of Your Digital Camera to Shoot HD Video
Control code
on1011543226
Dimensions
26 cm
Edition
Second edition.
Extent
xiii, 272 pages
Isbn
9781599186191
Lccn
2017052344
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
658.872 R373Y 2ND ; XX-N ; [A17BP118, #55, 4@21.99, wjm/RT ]
Other physical details
illustrations
System control number
  • (Sirsi) 1011543226
  • (OCoLC)1011543226

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