Coverart for item
The Resource Your attention, please : how to appeal to today's distracted, disinterested, disengaged, dienchanted, and busy consumer, by Paul B. Brown and Alison Davis

Your attention, please : how to appeal to today's distracted, disinterested, disengaged, dienchanted, and busy consumer, by Paul B. Brown and Alison Davis

Label
Your attention, please : how to appeal to today's distracted, disinterested, disengaged, dienchanted, and busy consumer
Title
Your attention, please
Title remainder
how to appeal to today's distracted, disinterested, disengaged, dienchanted, and busy consumer
Statement of responsibility
by Paul B. Brown and Alison Davis
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Brown, Paul B
Dewey number
659.1
Index
index present
LC call number
HF5822
LC item number
.B82 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1957-
http://library.link/vocab/relatedWorkOrContributorName
Davis, Alison
http://library.link/vocab/subjectName
  • Advertising
  • Attention
Target audience
adult
Label
Your attention, please : how to appeal to today's distracted, disinterested, disengaged, dienchanted, and busy consumer, by Paul B. Brown and Alison Davis
Link
http://www.loc.gov/catdir/toc/ecip0613/2006014721.html
Instantiates
Publication
Copyright
Note
Text on end pages
Bibliography note
Includes bibliographical references (pages 219-220) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Dead trees
  • Navigation and the geeks
  • 105
  • 7 essential navigational elements
  • 106
  • 8
  • Make it visual
  • 123
  • Importance of visuals
  • 124
  • 3 simple ways to use visuals
  • 6
  • 125
  • Insight 8
  • Back to school
  • 135
  • 9
  • Stay short and sweet
  • 139
  • Readability is your friend
  • 140
  • A primer on readability and reading levels
  • Stop the madness
  • 141
  • How communication rates
  • 142
  • Is 7th grade too advanced?
  • 143
  • Short. Simple. Sweet
  • 144
  • A
  • Keep it short
  • 145
  • 8
  • B
  • Make it simple
  • 152
  • C
  • Be sweet
  • 155
  • All about you-no, we mean the real you
  • 156
  • Insight 9
  • Unvarnished truth about reading levels
  • Attention dysfunction
  • 159
  • 10
  • Write a recipe
  • 165
  • Recipes, not rules
  • 165
  • Move people in your direction
  • 166
  • Hints from Heloise
  • 167
  • 8
  • 3 ways to write recipes
  • 171
  • 1
  • Terrific tips
  • 171
  • 2
  • Clear instructions
  • 172
  • 3
  • Precise recipes
  • Attention deficient bottom line
  • 177
  • Lime in the coconut
  • 180
  • Insight 10
  • Julie's perfect apple pie
  • 181
  • Section 4
  • Putting These Ideas into Practice
  • 185
  • Sin 1
  • 14
  • Making it all about "me"
  • 188
  • Sin 2
  • Trying to cover too much
  • 191
  • Sin 3
  • Using complicated, abstract concepts
  • 192
  • Sin 4
  • Losing the human element
  • What has to change: The way you communicate
  • 193
  • Sin 5
  • Creating a dense thicket of information
  • 196
  • Sin 6
  • Going on too long
  • 198
  • Sin 7
  • Lecturing and hectoring
  • 199
  • 14
  • Insight 11
  • Best 4 years of your life
  • 202
  • 12
  • Sell the new approach
  • 205
  • Here's how
  • 206
  • 1
  • Buy extra copies of this book and give them to people
  • Section 1
  • Insight 1
  • 207
  • 2
  • Use best-practice examples to persuade
  • 208
  • 3
  • Provide evidence to make your case
  • 210
  • 4
  • Make a persuasive pitch
  • 212
  • Novel vs. NASCAR
  • What not to do: When enthusiasm is a bad thing
  • 214
  • Insight 12
  • "You can observe a lot by looking"
  • 215
  • 15
  • Section 2
  • A Compelling Strategy for Getting Attention
  • 19
  • 2
  • Focus on "you"
  • 21
  • Get inspired by reading magazines
  • What's the Problem?
  • 22
  • Putting this strategy to work
  • 26
  • Insight 2
  • End of the beginning
  • 30
  • 3
  • Love your audience
  • 33
  • Getting to know you
  • 1
  • 33
  • CEOs are different
  • 36
  • Something about Mary
  • 39
  • From knowledge to love
  • 42
  • Show me the love!
  • 43
  • Insight 3
  • 1
  • People who love Lawrence Welk
  • 46
  • Section 3
  • Techniques to Grab and Hold People's Attention
  • 49
  • 4
  • Create a high concept
  • 51
  • How it works
  • 55
  • Stuffed with information and starved for attention
  • High concept heads east
  • 55
  • Framing inside the Beltway
  • 56
  • Framing, 1, 2, 3
  • 58
  • Insight 4
  • Uncle Sam wants you
  • 60
  • 5
  • 3
  • Fill in the blanks
  • 63
  • Thick description
  • 67
  • Let's get specific
  • 70
  • Make specific details work for you
  • 74
  • Insight 5
  • Wretched excess
  • More, more, more
  • 75
  • 6
  • Tell a story
  • 79
  • How to tell a story
  • 83
  • 7 (or more?) plots
  • 88
  • Putting stories into practice
  • 89
  • 4
  • Elevating the mundane through stories
  • 92
  • Insight 6
  • Hemingway c'est moi
  • 94
  • 7
  • Provide easy navigation
  • 99
  • Patron saint of navigation
  • 100
Control code
ocm68711982
Dimensions
19 cm
Extent
xvi, 224 pages
Isbn
9781593376871
Lccn
2006014721
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
659.1 B814 ; P ; XX-N ; C1106BT3 (CR)Rev.
Other control number
9781593376871
System control number
  • (Sirsi) o68711982
  • (Sirsi) o68711982
Label
Your attention, please : how to appeal to today's distracted, disinterested, disengaged, dienchanted, and busy consumer, by Paul B. Brown and Alison Davis
Link
http://www.loc.gov/catdir/toc/ecip0613/2006014721.html
Publication
Copyright
Note
Text on end pages
Bibliography note
Includes bibliographical references (pages 219-220) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Dead trees
  • Navigation and the geeks
  • 105
  • 7 essential navigational elements
  • 106
  • 8
  • Make it visual
  • 123
  • Importance of visuals
  • 124
  • 3 simple ways to use visuals
  • 6
  • 125
  • Insight 8
  • Back to school
  • 135
  • 9
  • Stay short and sweet
  • 139
  • Readability is your friend
  • 140
  • A primer on readability and reading levels
  • Stop the madness
  • 141
  • How communication rates
  • 142
  • Is 7th grade too advanced?
  • 143
  • Short. Simple. Sweet
  • 144
  • A
  • Keep it short
  • 145
  • 8
  • B
  • Make it simple
  • 152
  • C
  • Be sweet
  • 155
  • All about you-no, we mean the real you
  • 156
  • Insight 9
  • Unvarnished truth about reading levels
  • Attention dysfunction
  • 159
  • 10
  • Write a recipe
  • 165
  • Recipes, not rules
  • 165
  • Move people in your direction
  • 166
  • Hints from Heloise
  • 167
  • 8
  • 3 ways to write recipes
  • 171
  • 1
  • Terrific tips
  • 171
  • 2
  • Clear instructions
  • 172
  • 3
  • Precise recipes
  • Attention deficient bottom line
  • 177
  • Lime in the coconut
  • 180
  • Insight 10
  • Julie's perfect apple pie
  • 181
  • Section 4
  • Putting These Ideas into Practice
  • 185
  • Sin 1
  • 14
  • Making it all about "me"
  • 188
  • Sin 2
  • Trying to cover too much
  • 191
  • Sin 3
  • Using complicated, abstract concepts
  • 192
  • Sin 4
  • Losing the human element
  • What has to change: The way you communicate
  • 193
  • Sin 5
  • Creating a dense thicket of information
  • 196
  • Sin 6
  • Going on too long
  • 198
  • Sin 7
  • Lecturing and hectoring
  • 199
  • 14
  • Insight 11
  • Best 4 years of your life
  • 202
  • 12
  • Sell the new approach
  • 205
  • Here's how
  • 206
  • 1
  • Buy extra copies of this book and give them to people
  • Section 1
  • Insight 1
  • 207
  • 2
  • Use best-practice examples to persuade
  • 208
  • 3
  • Provide evidence to make your case
  • 210
  • 4
  • Make a persuasive pitch
  • 212
  • Novel vs. NASCAR
  • What not to do: When enthusiasm is a bad thing
  • 214
  • Insight 12
  • "You can observe a lot by looking"
  • 215
  • 15
  • Section 2
  • A Compelling Strategy for Getting Attention
  • 19
  • 2
  • Focus on "you"
  • 21
  • Get inspired by reading magazines
  • What's the Problem?
  • 22
  • Putting this strategy to work
  • 26
  • Insight 2
  • End of the beginning
  • 30
  • 3
  • Love your audience
  • 33
  • Getting to know you
  • 1
  • 33
  • CEOs are different
  • 36
  • Something about Mary
  • 39
  • From knowledge to love
  • 42
  • Show me the love!
  • 43
  • Insight 3
  • 1
  • People who love Lawrence Welk
  • 46
  • Section 3
  • Techniques to Grab and Hold People's Attention
  • 49
  • 4
  • Create a high concept
  • 51
  • How it works
  • 55
  • Stuffed with information and starved for attention
  • High concept heads east
  • 55
  • Framing inside the Beltway
  • 56
  • Framing, 1, 2, 3
  • 58
  • Insight 4
  • Uncle Sam wants you
  • 60
  • 5
  • 3
  • Fill in the blanks
  • 63
  • Thick description
  • 67
  • Let's get specific
  • 70
  • Make specific details work for you
  • 74
  • Insight 5
  • Wretched excess
  • More, more, more
  • 75
  • 6
  • Tell a story
  • 79
  • How to tell a story
  • 83
  • 7 (or more?) plots
  • 88
  • Putting stories into practice
  • 89
  • 4
  • Elevating the mundane through stories
  • 92
  • Insight 6
  • Hemingway c'est moi
  • 94
  • 7
  • Provide easy navigation
  • 99
  • Patron saint of navigation
  • 100
Control code
ocm68711982
Dimensions
19 cm
Extent
xvi, 224 pages
Isbn
9781593376871
Lccn
2006014721
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Note
659.1 B814 ; P ; XX-N ; C1106BT3 (CR)Rev.
Other control number
9781593376871
System control number
  • (Sirsi) o68711982
  • (Sirsi) o68711982

Library Locations

    • Liberty BranchBorrow it
      1000 Kent St., Liberty, MO, 64068 , US
      39.234827 -94.433348
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