Rethinking the advertising game
Resource Information
The work Rethinking the advertising game represents a distinct intellectual or artistic creation found in Mid-Continent Public Library. This resource is a combination of several types including: Work, Moving Image, Visual Materials.
The Resource
Rethinking the advertising game
Resource Information
The work Rethinking the advertising game represents a distinct intellectual or artistic creation found in Mid-Continent Public Library. This resource is a combination of several types including: Work, Moving Image, Visual Materials.
- Label
- Rethinking the advertising game
- Statement of responsibility
- Canadian Broadcasting Corporation
- Language
-
- eng
- eng
- eng
- Summary
- Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting and running an ad business become clear with each "first" in the growth of the company-the moment Rethink signs its first clients, hires its first employees, creates its first television campaign, and launches a product with its own name on the label. Viewers will indeed rethink the ad game as this upstart agency's self-named beer is bottled and sold-part of an unusual strategy for a brewery that has hired them. Will Rethink's risk produce results?
- Cataloging source
- AzPhAEM
- Characteristic
- videorecording
- Intended audience
- 9 & up
- Language note
- Closed-captioned
- Runtime
- 20
- Technique
- live action
Context
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mymcpl.org/resource/7gUqqDzuPS0/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mymcpl.org/resource/7gUqqDzuPS0/">Rethinking the advertising game</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mymcpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mymcpl.org/">Mid-Continent Public Library</a></span></span></span></span></div>
