Trends in apparel marketing
Resource Information
The work Trends in apparel marketing represents a distinct intellectual or artistic creation found in Mid-Continent Public Library. This resource is a combination of several types including: Work, Moving Image, Visual Materials.
The Resource
Trends in apparel marketing
Resource Information
The work Trends in apparel marketing represents a distinct intellectual or artistic creation found in Mid-Continent Public Library. This resource is a combination of several types including: Work, Moving Image, Visual Materials.
- Label
- Trends in apparel marketing
- Statement of responsibility
- Meridian Education Corporation
- Language
- eng
- Summary
- Technology and a booming U.S. economy are driving innovation in the clothing industry that is beneficial to businesses and consumers alike. This program examines trends in apparel marketing and changes in manufacturing and distribution. Bricks-and-mortar marketing via retail, department, discount, specialty, and outlet stores; catalog sales; shopping by television; and online buying are all discussed. In addition, interviews with a distributor, a buyer, and a retailer provide insider perspectives on this dynamic industry
- Cataloging source
- AzPhAEM
- Characteristic
- videorecording
- Runtime
- 17
- Series statement
- Fashion 2000
- Technique
- live action
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